Why isn't Michael Jordan depicted in theAirmovie? You might be curious why a movie about Michael Jordan's monumental 1984 shoe deal with Nike doesn't actually show the basketball superstar, at least not his face. In researching theAirtrue story, we learned that director Ben Affleck, who al...
Yet, before starting work on their latest project, Air, Damon and Affleck knew that to make a movie about Michael Jordan, they needed to speak with “His Airness.” “The first step was getting the blessing of Michael Jordan,” Damon said at the global press conference for Air.“Before ...
The upcoming movie that has brought Nike and Jordan’s first deal, made in 80s, back into the spotlight is the Ben Affleck-directed "Air," beingdescribed byAmazon Studios as showing the "unbelievable game-changing partnership between a then rookie Michael Jordan and Nike’s fledgling basketball...
To err is human, but toAiris Jordan. It’s also the title of a new movie about Nike signing Michael Jordan to one of the most lucrative shoe deals of all time. Directed by and starring Ben Affleck, the film also touts Matt Damon, Viola Davis, Chris Tucker, and Jason Bateman. It pre...
Here's the trailer for the AIR Movie, based on the Michael Jordan and Nike collaborationAt that time, the name Michael Jordan was just starting to be heard across the United States. Nowadays, he is known all over the world. Phil Knight, founder and executive of Nike, who at that time ...
電影《 AIR 》 Air Jordan 籃球鞋崛起史 不為人知的 80 年代 Nike 現今Nike是籃球鞋主導全球市場的龍頭,但很多人包括《AIR》男主角麥迪文接拍本片前也不知道Nike在八十年代成立籃球鞋部門之初,卻處於劣勢,連年輕時代的米高佐敦最初都看不起Nike,無意為他們代言。麥迪文亦說:「我一直以為Nike是籃球鞋的龍頭,但...
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Finally, there are several variations of the Nike logo in circulation. The most common variation is the Swoosh-only logo. However, you’ll often find this above the Nike tagline “Just Do It” in bold, sans-serif font. Another variation is the “Air Jordan” logo. It features Michael Jor...
piece that is a lot lighter than the award-winning dramas he made his name from. It builds as a kind of corporate fairy tale, deconstructing the idea of the athlete endorsement while benefiting greatly from Jordan’s aura (in a canny move from Affleck, the athlete’s face is never shown...
Along with Deloris Jordan’s negotiation tactics and proclamations about her son’s potential, the movie’s other takeaway scene is a passionate plea from Vaccaro during Nike’s presentation to the Jordans, after Strasser’s highlight video falls a little flat. ...