《AIR》是一部描述 Nike 與麥可喬丹成功簽下球鞋合約的故事。故事主要講述麥特戴蒙在難以取得成功的情況下,如何成功說服 Michael Jordan 與 Nike 合作。 喜歡Michael Jordan 的球迷要失望了。影片幾乎沒有 Michael Jordan 的戲份,而是著重於描寫 Sonny Vaccaro (當時 Nike 籃球部門營運主管)如何進行推銷和銷售策略,以...
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Affleck stressed that his film is not the Michael Jordan movie. It's not MJ's biopic.Airinstead focuses on the founding of the historic partnership between Nike and Michael Jordan. "He owns the rights to his story," said Affleck. "And if he wants to make the story of Michael Jordan on...
Here's the trailer for the AIR Movie, based on the Michael Jordan and Nike collaborationAt that time, the name Michael Jordan was just starting to be heard across the United States. Nowadays, he is known all over the world. Phil Knight, founder and executive of Nike, who at that time ...
“Nothing was signed, but that day at the L’Ermitage Hotel, that was the number that we gave David, to give to Michael and his family,” said Vaccaro. The next meeting would be Nike’s official presentation to the Jordan family in Oregon. The movie follows a frantic weekend of Nike ...
[1] The brilliant disappointment of Michael Jordan's first game [2] 探秘体育用品巨头Nike的成长路径,西南证券 [3] Air Tells the Important Story Behind One of the World’s Most Famous Shoes [4] Michael Jordan, Circa 1984: "I've never worn Nike. I'll probably sign with Adidas." ...
Directed by Oscar winner Affleck, “Air” captures the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike’s fledgling basketball division that revolutionized the world of sports and contemporary culture with the Air Jordan brand, per an official synopsis. This moving...
To err is human, but to Air is Jordan. It’s also the title of a new movie about Nike signing Michael Jordan to one of the most lucrative shoe deals of all time.
Directed by Affleck, from a script by Alex Convery, “Air” tells the true story of how Nike’s basketball division signed then-NBA rookie Michael Jordan into a historic partnership that revolutionized the world of endorsement deals with the creation of the Air Jordan brand. Popular on Variety...
(Argo) are Oscar-winning screenwriters for their work onGood Will Hunting, so they have a strong sense of how to make a successful movie. Yet, before starting work on their latest project,Air, Damon and Affleck knew that to make a movie about Michael Jordan, they needed to speak with ...