1 通过三大举措坚定DTC方向 从2017年正式提出DTC(Direct to Consumer:直接触达消费者)以来,2021财年耐克的数字业务营收占比达到了38.7%,当年6月,初步尝到甜头的耐克正式宣布进入CDO(Consumer Direct Offense主动直面消费者)战略全新的数字化赋能阶段:CDA(Consumer Direct Acceleration加速直面消费者)。这表示耐克已从最早...
In 2016, Nike adopted a Direct-to-Consumer (D2C) strategy, focusing on bridging the gap between online and in-person experiences. In pursuit of this goal, Nike has rolled out cutting-edge technologies and personalized experiences for its consumers, all at improving the overall experience. ...
At the time, NIKE aimed to innovate in digitalization and direct-to-consumer (D2C) models. This strategy proved beneficial during the pandemic in 2020, accelerating NIKE’s digital transformation. However, being neither a product expert nor an athlete, the previous CEO neglected NIKE’s core—"p...
Nikeannounced on Tuesday it has acquired Boston-based predictive analytics company Celect, marking its latest acquisition in a string of deals to bolster its direct-to-consumer strategy. Financial terms of the deal weren’t disclosed. With Celect’s technology integrated into Nike’s mobile apps an...
虽然它在美国赢了 Adidas,但在国际市场还是非常的弱,而且全年的营收有 67 %来自分销 (wholesale),来自直接销售 (direct to consumer) 的只占 30%,而分销商中单是 Dick’s Sporting Goods 一家就已经占了 Under Armour 营收的 11.5%,虽然年报没有更细的报告,但从中可以看出 Under Armour 对分销商的依赖度很...
Any run-of-the-mill retailer looking to sell the Swoosh in 2021 can forget about it. Nike is proceeding with its three-pronged approach focused on Digital, Direct-To-Consumer and Differentiated Retail, a strategy that has Wall Street bullish on the compa
The results drove Nike’s management to change leadership and invest even deeper into a direct-to-consumer (D2C) strategy. Nike Inc. announced several promotions on Wednesday, July 26th, to reorganize management to grow the D2C business, navigate their partnerships and create long-term ...
In 2017, Nikeannouncedits ‘Consumer Direct Offense’ (even the business strategy sounds like a sports play) saying the brand will use the ‘power of digital’ to drive growth by ‘accelerating innovation and product creation, moving even closer to the consumer through Key Cities, and dee...
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy. At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an ath...
In 2017, the industry leader announced an aggressive plan to shift its sales strategy towards a direct-to-consumer model, moving away from what it called “mediocre retail”. This opened up shelf space at chains like Foot Locker for other brands. ...