Through its Consumer Direct Offense strategy, the company is building momentum across its operating regions by making the right product available at the right time and establishing a direct connection with consumers. NIKE is focused on the key aspects of its triple-double strategy - 2x innovation...
—— 2017年,Nike 宣布最新发展策略,其核心就是 Consumer Direct Offense(直击消费者)。 截止到今年 5月31日的上一财年第四季度财报显示,Nike 数字业务同比增长了 75%,以不变汇率计算增长79%,其中,Nike App 和 SNKRS App 成为增长主要推动力。 —— 2020年6月,Nike 提出了加速直面消费者业务的 Consumer Dire...
NIKE的DTC变革可分为两个阶段,即2017年6月启动的Direct Customer Offense(CDO:全面直面消费者) + Triple Double Strategy(三个加速)战略,以及2020年6月启动的Consumer Direct Acceleration(CDA:加速直面消费者)战略,从股价表现来看,市场对两次变革的反馈及认可程度较高。 3)变革决心最强:首先无论是在CDO还是CDA战略...
To turn global shifts into global growth, this year we aligned to the Consumer Direct Offense—allowing us to serve athletes personally, at scale. It places more focus on the opportunities with the greatest returns, from redefining the North America retail landscape to accelerating our international...
the strategy works no matter if you're in the United States or in Japan, it all goes back to putting the consumer at the center, right products, storytelling, marketplace. And so, Matt in his prepared remarks, touched on APLA, EMEA, and North America being where they are in almost in...
His expertise in digital commerce, technology, global strategy and leadership combined with his strong relationship with the brand, make him ideally suited to accelerate our digital transformation and to build on the positive impact of our Consumer Direct ...
Our strategy is to achieve long-term revenue growth by creating innovative, "must have" products, building deep personal consumer connections with our brands and delivering compelling consumer experiences at retail, online and through mobile applications. In June 2017, we announced the Consumer Direct...
Direct Offense+Triple Double Strategy):公司于2017年提出CDO战略,意在通过加强R&D、产品生产效率、消费者连接三个领域;在战略提出以后,Nike通过更强的消费者数据支持、更快的研发速度,叠加供应商更强的自动化生产技术实现生产效率的提升(TripleDouble Strategy)。为实现更强的消费者连接,公司在DTC战略的5年内陆续减少...
Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. “With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding a platform developed by world-class data scientists.” said Eric Sprunk, NIKE,...
in the fourth quarter of fiscal year 2018, Foot Locker upgraded or relocated its 33 stores, and closed 56 stores. In addition, Nike announced two years ago to implement the strategy of "Consumer Direct Offense", enabling Nike to provide personalized services to consumers on a large scale, and...