In terms of content marketing, B2C marketers have found success with blogs written specifically to appeal to consumers who may be interested in unique products. Developing key marketing strategies in B2C markets is paramount in a firms overall profit and increased sales objectives.Lota, Samuel...
Overall, the study seems to confirm the importance of occasionally revisiting the roles particular channels should play in our marketing strategies. I think you’ll find the results to be enlightening, but check it out for yourself by reading the full study:Webinars: They’re Not Just for Lead...
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haa...
Over the years there have been numerous studies showing that email marketing is the most effective digital marketing tactic for lead nurturing in your digital strategy. Personalized emails are more efficient than non-personalized emails and can bring relevant results. Personalized emails are based on a...
The 9 highest impact retail technologies – loyalty, mobility, social, omni-channel, CX, retail marketing and predictive analytics.
Velocity Partners, a UK-based B2B marketing agency, understands the power of grabbing a reader’s attention with a headline. Three simple words, including one that speaks to reader identification. As a reader, you can’t help but be intrigued, be part of the 20% that keep reading, and fo...
The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.
But now, vlogging is making its way into brand marketing strategies. People want to see a more human side of businesses, and vlogging is the perfect way to do this. For example, companies can have team members take over their social media with “Day in the Life” videos. The team memb...
When you’re looking for the best SEO marketing company for your business, you want an organization with a proven record of driving measurable results. That means this agency looks at the hard data, like revenue, sales, or leads, when it comes to client strategies. As a top SEO firm, We...
“Marketing automation isn’t just a marketing automation manager pushing a button and automating things,” said Jeff Coveney, CMO atDigital Pi. “That process needs to be put in placeand every time you layer something on, it becomes just all th...