The consumer is generally the end user of a product or service, and marketing content can focus on the benefits and transformation the individual will receive. However, with B2B marketing and content, you’re appealing to a whole vertical channel of managers, directors, c-suite executives, and ...
The goal shouldn’t be abstract either. For example, simply generating more leads is not enough; you should clearly know how many leads you aim to acquire. Developing effective SaaS B2B marketing strategies will become easier if you have detailed goals. Start with settingSMART (Specific, Measurab...
Create a Winning PPC Marketing Plan Common Mistakes (and Solutions) PPC Services PPC Agency: Hiring and Budget What makes a successful PPC campaign? Check out our top 9 examples (and 22 best practices) to guide your next campaign. “No pain, no gain” makes just as much sense for the we...
Using different online marketing strategies and tools, you can also track metrics such as SEO, conversion rates, shopping cart abandonment rates and ecommerce website traffic. Global reach. Perhaps the greatest benefit of B2C commerce is its expansive reach, crossing borders and spanning the globe....
Debbie Williams is Co-Founder and Chief Content Officer of SPROUT Content, a content marketing agency for B2B companies. She is driven to connect people and businesses through engaging, purposeful content and inbound marketing strategies that deliver results and build relationships. When i...
In larger corporations withdedicated marketing departments, often there are specialists who focus on developing these strategies; however, even here it’s still important that everyone understands how their work fits into the bigger picture of generating revenue and growing market share. ...
Business growth strategies are great because they help sales and marketing teams stick to a plan, but they also allow teams to monitor progress and adapt strategies as needed. The most successful businesses are the ones that keep a careful pulse on their business progress and are ready to make...
Discover key strategies for crafting successful marketing campaigns that captivate audiences, boost engagement, and drive conversions.
Here are three strategies to use for demand generation: 1. Account-based marketing (ABM) ABM is a demand generation strategy used to build relationships with high-value prospects. An ABM Leadership Alliance survey covering over 300 B2B marketers showed 93% used an ABM strategy to bring customers...
Here are some common types of email marketing that you can send to your customers (with examples from my own inbox): 1. Welcome Emails A welcome email is usually the first email you send new subscribers, and it sets the tone for your relationship with them. This email typically provides ...