B2C marketing differs from B2B marketing in a number of key ways, one being that it often depends on campaigns abilities to invoke emotional responses rather than solely demonstrating value. The most popular or effective channels for a business will differ according to its unique demographic, but ...
Webinars have been a method of B2B online communication, literally, since the beginning of the web. From a marketing and sales perspective, they have long been one of the more popular ways to deliver mid-funnel focused content to prospective buyers. Traditionally, they’ve been used to present...
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Over the years there have been numerous studies showing that email marketing is the most effective digital marketing tactic for lead nurturing in your digital strategy. Personalized emails are more efficient than non-personalized emails and can bring relevant results. Personalized emails are based on a...
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“Marketing automation isn’t just a marketing automation manager pushing a button and automating things,” said Jeff Coveney, CMO atDigital Pi. “That process needs to be put in placeand every time you layer something on, it becomes just all th...
The common, impersonal B2B marketing approach has become stale and ineffective. Until now, companies have relied on prospects to share contact information before a brand has ever interacted with them personally. It doesn’t make sense to expect customers to act on their interest without us expressi...
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If you’re not seeing the results you want from your content marketing strategy, don’t be afraid to make changes. Bonus Tips Some extra tips for you. You should always be looking for ways to improve it and make it more effective. Here are a few final tips to help you do just that...