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In fact, subscriber segmentation and message personalization are the top two most effective email marketing campaign strategies. So, if your business has an email list filled with multiple demographics, consumer situations, and industries (if B2B), you should be running individual email campaigns ...
This research shows that companies leading the way in B2B marketing are more committed to investment in marketing technology, with leaders 40% more likely than laggards to be significantly increasing their investment in this area over the next 12 months. ...
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In order to run effective email marketing campaigns, you’ll want toautomate as much of the process as possiblewhile ensuring your emails are both personalized and contextual. For example, sending an NPS (net promoter score) survey to your customers and then automatically following up with a tar...
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