Based on the KPIs you set initially, you can determine how well you did in terms of meeting each B2B event marketing goal. The analytics will give you the quantitative feedback you need to improve your next B2B event marketing campaign. But it’s also important to get qualitative feedback...
The consumer is generally the end user of a product or service, and marketing content can focus on the benefits and transformation the individual will receive. However, with B2B marketing and content, you’re appealing to a whole vertical channel of managers, directors, c-suite executives, and ...
16 Proven B2B Saas Marketing Strategies to Grow Your Business With everything else out of the way, we can finally look at the time-tested B2B marketing strategies for SaaS you can apply for your business. 1. Quality Content for the Win Saying that content can make or break your marketing ...
If you run a business in a B2B (Business to Business) market, then you may be wondering what the best ways to reach new clients and customers are. Many people who run a B2B business find that many of the online marketing channels don’t really fit their business and marketing needs, so...
What makes a successful PPC campaign? Check out our top 9 examples (and 22 best practices) to guide your next campaign. “No pain, no gain” makes just as much sense for the weightlifting world as it does digital marketing. However, in the latter, it’s more like “no pay, no gain...
They launched a marketing campaign called “Get More With FitBit” that leveraged both paid and owned channels to reach their target audience of people who already owned their wearable devices and smartphones. Source Fitbit’sdigital marketing strategywas simple: they used paid retargeting display ...
Look at specific metrics to measure your content marketing campaign→ Here are some examples of what to look out for: Getting more leads from webinars than guides?Test updating your guide CTAs to match the ones in your webinar promotions, or look at the most common customer journey path leadi...
A marketing campaign that combines emails with SMS is more powerful. Combining both channels into an automated workflow creates greater personalization and a seamless omnichannel experience for the customer. We’ve rounded up some automated SMS campaign examples to illustrate how this can work. ...
To explore how AI tools can optimize these campaign types, read our detailed guide onAI influencer marketing: Enhancing your campaigns with AI tools. 7 examples of successful influencer marketing campaigns Get inspired with these seven examples of influencer marketing campaigns. These partnerships capture...
Here’s a high-level overview of how to define your campaign goals and objectives: Overall Campaign Goal: Financial Goal: This is the core objective: how much money do you need to raise to bring your project to life? Consider production costs, marketing expenses, and potential setbacks. Resea...