The goal shouldn’t be abstract either. For example, simply generating more leads is not enough; you should clearly know how many leads you aim to acquire. Developing effective SaaS B2B marketing strategies will become easier if you have detailed goals. Start with settingSMART (Specific, Measurab...
And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. What is an influencer marketing campaign? Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. Our survey shows expanding...
If you run a business in a B2B (Business to Business) market, then you may be wondering what the best ways to reach new clients and customers are. Many people who run a B2B business find that many of the online marketing channels don’t really fit their business and marketing needs, so...
6 examples of effective loyalty program marketing If you want people to sign up to your loyalty program, you need to tell them about it. Here are a few brands that are particularly good at marketing their loyalty program. Email marketing MoxieLashget theirloyalty emailsright. They’re visually...
Learn more aboutB2B marketing! Remember, B2B inherently has less search volume, but don’t let that deter you from picking them. There are many reasons low-volume keyword groups can be impactful. The recommendation here is to always do a thorough keyword research campaign to review all opportun...
Dee Blohm: AtMeritB2B, our business was built on data, and we had long been engaging in multi-channel connectivity and digital to drive growth for our clients. We continued to develop solutions, offering the B2B marketing community more data, more analytics and more advanced technology, yet ou...
Look at specific metrics to measure your content marketing campaign→ Here are some examples of what to look out for: Getting more leads from webinars than guides?Test updating your guide CTAs to match the ones in your webinar promotions, or look at the most common customer journey path leadi...
Learn how to generate demand for your next marketing campaign, build a successful demand strategy, and see real-life examples in this guide.
So far, we’ve covered real ways to make money with affiliate marketing. Take any of the examples above, and you’ll have a fair chance of making some money. Now we’re going to look into how to take your website to the next level. Now you’re at the stage of earning revenue, ...
What makes a good video marketing campaign? With statistics like this flying all over the internet, it’s easy to understand that video really is bulletproof. Nothing else is able to relay information with the effectiveness of video. The big catch to all this magic, however, is that a bad...