Part 4 Further Reading Unit 3 Marketing Management Part 1 Reading Reading 1 A Framework for Marketing Management Reading 2 Strategic Planning and Marketing Management Self-test Part 2 Skill-building Part 3 Case Study Case 1 Develop a Marketing Plan Case 2 Marketing Spotlight——GE Part 4 Further ...
“triple jumpers” do not always find it easy to make a fresh start, their broader experience means they are able to work in an increasingly global environment.“I gained the knowledge in strategy and marketing that I needed to change industries,” said one graduate from Warwick Business ...
【Communication and Leadership】2门: Business Communication I; Business Communication II. 【Markets, Strategy, and Management】5门: Introduction to Marketing Analysis; Fundamentals of Market Research; Principles of Strategy; Foundations of Management and Organizations; Introduction to Operations and Supply C...
核心课程 Leading and Managing in a Global Environment 在全球环境中领导和管理 Business Accounting and Finance 商务会计与金融 Strategy and Competition 战略与竞争 Operations and Marketing 运营和营销 Exploring Management & Business Practice 探索管理与商业实践 Not-for-Profit Consultancy Project 非盈利咨询项目 ...
an MBA program offers. I recently became interested in marketing strategy and how it increases visibility. I have begun networking with other consultants in the industry, leading to informational interviews that have grown my interest while showing me the necessity of a world-class business education...
In addition, the 2024 MBA English exam may also test students' knowledge and understanding of key business concepts, theories, and principles. This may include topics such as marketing, finance, operations, strategy, and organizational behavior, among others. Students are expected to demonstrate their...
战略Strategy 制定营销战略的7个步骤 消费者分析 consumer analysis 市场分析 market analysis 竞争对手的调查和分析自身优势 competitive analysis 分销渠道分析 distribution channel analysis 制定初步的营销组合 develop the marketing mix 经济评估 determin the ecnomics ...
Marketing 市场 Technology and Operations Management 技术和运营管理 Business, Government, and the International Economy 商业、政府、国际经济 Strategy 战略 The Entrepreneurial Manager 创业管理者 Finance II 金融2 Leadership and Corporate Accountability 领导力和企业责任 ...
Graduates with an undergraduate in liberal arts or engineering can benefit from an MBA. Students commonly focus on the functions of an organization, such as marketing, strategy, operations, accounting, finance, and management. However, business programs are costly, andstudents often rely on loansto...
FROM HOME-MADE TO STRATEGY-ENABLING BUSINESS INTELLIGENCE: THE TRANSFORMATIONAL JOURNEY OF A RETAIL ORGANISATION The paper examines how a retail organisation transformed from home-made Business Intelligence (BI) to a mature BI-based organisation, over a decade long period of time. We engaged in an...