The authors gratefully acknowledge the financial support from the Commissioner for Research and Universities of the Catalan Ministry for Innovation, Universities and Enterprise; the European Social Fund; and the Spanish Ministry of Science and Education (projects: ECO2010-18967and SEJ2007-67895-C04-02)...
When you’re selling a product to another business, you also have to address the decision-maker, the financial buyer, and the technical advisor, among other roles, says Head of Marketing at Entrapeer, Hillary Lyons. “You need to be able to tailor your message to each of these unique ...
You can relate this to your business by asking what would be their dream solution for the type of work you do, or product you sell. Or just keep it fun! Share a dream of yours – maybe something crazy like riding on the space shuttle. Then ask followers to share one too. 16 | Mar...
Price and delay decisions for sequentially released products: The case of transactional streaming services Nicolas R. Weber, ... Reinhard E. Kunz December 2024View PDF Research articleOpen access The contingent effects of innovative digital sales technologies on B2B firms’ financial performance ...
There are a variety of ways to help customers find your online store — but many of them require a financial outlay on your part with no guarantee of a return on investment (ROI). Luckily, ecommerce content marketing offers a lower-cost alternative to paid ads. It democratizes the playing...
'Innovation Marketing' is defined as the process of creating and introducing new products, services, or processes to the market, ranging from incremental improvements to radical new offerings, with the aim of providing significant benefits to customers while being commercially feasible. ...
Download marketing automation checklist (PDF) Benefits of marketing automation Marketing automation helps businesses of every size. It nurtures leads, helps acquire customers, cross-sells and upsells, and many other aspects of digital marketing and selling. ...
This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services sector. Nine in-depth interviews with IFAs and nine in-depth corroboration interviews with senior marketing managers and empl...
(交易)products and services of value with others.” 1 Marketing Defined市场营销定义 The AMA managerial definition: “Marketing is the process of planning and executing the conception, pricing, promotion (促销), and distribution (分销)of ideas, goods, and services to create exchanges that satisfy...
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