The marketing concept is an important management philosophy used in t he operation of business today.But before this concept came to be accepted, there were other business philosophies such as the production and selling concepts.However with the change of circumstances and prevailing competition in th...
Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, ...
Chapter 1-The changing environment of financial services James F. Devlin and Mike Wright Pages 1-32 View chapter Select Chapter 2 - Understanding consumers and markets Book chapterNo access Chapter 2-Understanding consumers and markets Sally McKechnie and Tina Harrison ...
( 1994 ), “ Direct marketing in the financial services industry ”, Journal of Marketing Management , Vol. 10, pp. 377 ‐ 90 . []Thwaites, D., Lee, S. C. I. (1994). Direct marketing in the financial ser- vices industry. http://www.tandfonline.com/doi/pdf/10.1080/026725 7X....
The focus of this empirical research was on financial services, and Swiss Re, a leading reinsurance company, provided the basis for much of the empirical research. In a first stage, personal interviews were conducted among marketing and event specialists to identify the goals, benefits, ...
Price and delay decisions for sequentially released products: The case of transactional streaming services Nicolas R. Weber, ... Reinhard E. Kunz December 2024View PDF Research articleOpen access The contingent effects of innovative digital sales technologies on B2B firms’ financial performance ...
summarize research findings on birth order-related personality traits that have potential impact on the financial services industry. Marketing implications for investment firms are discussed in a framework that considers customers’ birth order differences in risk tolerance, patience, financial goals and ...
Industry data shows that between 2012 and 2018, global investments in marketing services were experiencing continuous growth, with the latest figures expected to surpass 475 billion U.S.
The objective of this research paper is to analyze the impact of financial innovations on the financial performance of commercial Banks in Pakistan. For this purpose, we used six years data from 2013 to 2019. The financial performance of banks was chosen as dependent variable, and it was measur...
Lifetime value (LTV) is used to answer the question of how much a CRM marketer can afford tospendto acquire a new customer - and still make money on that customer. This is the mostbasic of analysisthat should be performed on your customers. In order toundertake this study, you will nee...