Book chapterFull text access Index Pages 399-404 View PDF View chapter About the book Publisher's Note: Transferred to Taylor & Francis as of 2011 Description Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New ch...
Knowledge managementvirtual organisationse-businesse-commerceservices qualityfinancial marketingfinancial planningfinancial institutionsmanagementNo Abstract available for this article.doi:10.1057/palgrave.fsm.4770009Peter KangisPalgrave Macmillan UKJournal of Financial Services Marketing...
参考the consumer rules examination of rhetoric and reality marketing financial services消费者规则.pdf,消费者规则? 金融服务 的言辞与 现实”检验 David Knights 英国 UMIST 曼彻斯特管理学院 Andrew Sturdy UMIST 曼彻斯特管理学院、英国巴斯大学管 理学院、英国 Gl
relatives, colleagues and so on for the purchase of a thing as small as a toothpaste. With time WOM has grown as an inevitable aspect of a business’s growth. Hence, every business that wishes to taste success looks for strategies to garner more and more of WOM. ...
Sustainability transformations in global financial services aimed at addressing sustainability-related risks have been long overdue and are critical for the future development of financial services. The call for sustainability transformations in financial services arose out of the Paris Agreement and the UN...
How much you can make with affiliate marketing is completely up to you. It’ll depend on how much traffic you can generate, how well you gauge which affiliate products and services your audience will respond to, and the commission rates of the affiliate programs you join. ...
but easy-to-use tools, all in a bid to bring more customers to their business. The platform works wonders in increasing the volume of reviews that your business receives. Podium goes out of its way to make sure these reviews can be easily found on Google, Facebook, and more such ...
In affiliate marketing, a niche is a specific area of interest you focus on when promoting affiliate products or services. Focusing on a niche can attract a more targeted audience and increase your chances of success. Here are some tips on how to choose a niche: ...
'Innovation Marketing' is defined as the process of creating and introducing new products, services, or processes to the market, ranging from incremental improvements to radical new offerings, with the aim of providing significant benefits to customers while being commercially feasible. ...
This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services sector. Nine in-depth interviews with IFAs and nine in-depth corroboration interviews with senior marketing managers and empl...