作者: ebook marketing, human resources, economic science, business, management experience, executive coaching,MARKETING MANAGEMENT ( PHILIP KOTLER & KEVIN LANE KELLER ) PART ,Kinh Doanh Marketing,Marketing Bán hàng 展开 摘要: M arketing Management is the leading marketing text because its content ...
Philip Kotler is one of the world's leading authorities in marketing. He was the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master’s Degree at the University of Chicago an...
Marketing audit is one of the important tools of modern enterprise marketing management,marketing work can play a good role in the supervision,control,supe... LP Wang,H Wang - 《Technological Development of Enterprise》 被引量: 0发表: 2015年 Stability of Grade Prediction Equations for Principles...
As customer power grows, innovative companies are moving beyond traditional push marketing and customer relationship management to become full proponents of the customer agenda. For decades, companies relied on push marketing to sellthei... GL Urban - 《Mit Sloan Management Review》 被引量: 174发表...
Kotler,Philip - Principles of marketing. /-6th ed 被引量: 84发表: 1994年 Principles of marketing channel management : interorganizational distribution design and relations Principles of marketing channel management: Interorganizational distribution design and relations.Post a Comment. CONTRIBUTORS: SUBJECT(...
Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and ec...
Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University “I loved “Brand Shift”! It provides an insightful look into the future of how brands will be marketed. Houle and Shapiro address the trends and challenges m...
6. Use a Marketing Collateral Management System When you have created a marketing collateral piece, it is time to make them count. Having a marketing collateral management system informs stakeholders when new collateral is available or when old collaterals get replaced. ...
It has a FREE eBook containing all the information in the course And there is a final exam that you can take regularly to help you retain all the information you learned in the course. So, if you like what you hearing, go ahead and startThe Ultimate Beginners Marketing Management Course,...
The book:Business Doctors – Management Consulting Gone Wild(fiction, thriller) is a story about Management consultants who get hired by the mafia to turn around their underworld businesses (drugs, gambling, pornography). The experiment:After going through the traditional publishing process and getting...