Philip Kotler defines Marketing 5.0 as “using technology with the ability to imitate humans to create, communicate, deliver and enrich the customer experience throughout the process.The main content of this book is divided into 3 main parts: Part II, which deals with the challenges of the mo...
This book examines the marketplace′s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub–culture splintering that will shape tomorrow′s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply...
Marketing Management in China brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista ... (展开全部) 作者简介 ··· 菲利普·科特勒是世界上市...
Marketing Moves (Book)Reviews the book 'Marketing Moves: A New Approach to Profits, Growth and Renewal,' by Philip Kotler, Dipak C. Jain and Suvit Maesincee.Schwartz, Charles AJournal of Academic Librarianship
By (author): Philip Kotler(Northwestern University, USA), Hermawan Kartajaya(MarkPlus Inc, Indonesia), and Den Huan Hooi(NTU, Singapore) View Full Book Tools Share Linked In Reddit Email Recommend PurchaseSave for later ISBN: 978-981-3201-95-8 (hardcover)USD 55.00 ...
Philip Kotler,Hermawan Kartajaya,Iwan Setiawan ISBN: 978-1-119-34120-8 November 2016 208 pages E-Book Starting at $16.99 Print Starting at $26.95 E-Book Hardcover $26.95 Selected type: Hardcover Quantity 1 Your Price: $26.95 Digital Evaluation Copy ...
书名:Marketing 4.0: Moving from Traditional to Digital 作者:Philip Kotler, Hermawan Kartajaya, Iwan Setiawan 内容简介:Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you...
This requires the salesman to "change the system", or on demand, or initiative, in order to catch up with the customer, at least not to be thrown away by the customer, so that the customer is in the control of their own. This book focuses on how to establish a value oriented coopera...
by PHILIP KOTLER crystal chang| 207页|1.36MB|4次下载| 4.8 (4人评价) 我要评价: 投诉举报 用手机看文档 下载 开通VIP $ USA / $ CAN“Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and infl uence inside and outside the orga...
书名：Marketing 4.0: Moving from Traditional to Digital 作者：Philip Kotler, Hermawan Kartajaya, Iwan Setiawan 内容简介：Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book ...