by帮助pdfPDF 系统标签: marketingkotlerslidesphilippressleycustomers .bookfiesta4u 1-1 PowerPointbyPowerPointby MiltonM.PressleyMiltonM.Pressley CreativeAssistancebyCreativeAssistanceby D.CarterandS.KogerD.CarterandS.Koger Chapter1Chapter1 DefiningMarketingfortheDefiningMarketingforthe 2121 stst CenturyCentury by...
MARKETING TASKS A recent book, Radical Marketing, praises companies such as Harley-Davidson for suc- ceeding by breaking all of the rules of marketing.1 Instead of commissioning expensive marketing research, spending huge sums on advertising, and operating large market- 1 2 CHAPTER 1 MARKETING IN...
the book also shows how marketing managers can use the internet to increase business, and finally how the managerial implications of the new information technology will reshape the marketing industry. marketing management author philip kotler has been to new zealand several times over the past few ...
菲利普科特勒市场营销管理教程Marketing Management Philip Kotler英文原版管理学MBA教材教程电子书电子版下载 上传人:zen99·上传时间:2014-09-18 90% 0% 0% 0% 0% 继续阅读
《Marketing 5.0》(Kotler, Philip,Kartajaya, Hermawan,Setiawan, Iwan)内容简介: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, th...
Part of the book series: Humanism in Business Series ((HUBUS)) 781 Accesses 2 Citations Abstract Well-being marketing refers to the business mechanism that plans, prices, promotes, and distributes consumer goods for the purpose of enhancing customer well-being (i.e., marketing beneficence) ...
‘Any marketing student should have knowledge of this great KOTLER URTH EUROPEAN EDITION version of Kotler’s classic Principles of Marketing book.’ Even Lanseng, Norges Landbrukshøgskole, Norway WONG SAUNDERS Classic and authoritative, Principles of Marketing, Fourth European Edition remains on ...
菲利浦·科特勒,营销管理,英文版,Marketing Management in China by Philip Kotler,Kevin Lane Keller,Taihong Lu 文献传递小能手 1 人赞同了该文章 菲利浦·科特勒,营销管理,英文版,Marketing Management in China by Philip Kotler,Kevin Lane Keller,Taihong Lu.pdf编辑...
Philip Kotler, Kevin Keller-Marketing Management, 14th Edition -Prentice Hall (2011) 下载积分: 2000 内容提示: 文档格式:PDF | 页数:812 | 浏览次数:273 | 上传日期:2015-04-01 09:02:05 | 文档星级: 阅读了该文档的用户还阅读了这些文档 225 p. Four Thousand Weeks - Oliver Burkeman 350 p...
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