Marketing Management by Philip Kotler (719 Slides).pdfby,帮助,pdf,PDF,PDF 文档格式: .pdf 文档大小: 13.1M 文档页数: 719页 顶/踩数: 0/0 收藏人数: 2 评论次数: 0 文档热度: 文档分类: 经济/贸易/财会--财政/国家财政 文档标签: by帮助pdfPDF ...
Marketing Management, 16th edition -Philip Kotler _part_2 下载积分:3000 内容提示: CHAPTER 9 | DESIGNING AND MANAGING SERVICES 185Carnival The Carnival Triumph was on the third day of a four-day cruise from Galveston, Texas, to Mexico when an engine room fire disabled the boat and set it ...
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MarketingManagementAnalysisPlanningImplementationand46pdf 系统标签: marketingmanagementkotlerpagesplanningimplementation Marketing Management: Analysis, Planning, Implementation, and Control, , 1994, Philip Kotler, 0130980056, 9780130980052, Prentice-Hall International, 1994 DOWNLOAD http://bit.ly/1cH9t49 http:/...
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philip kotler - marketing management英文精品课件.pdf,Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice
CHAPTER 16 | MANAGING REtAILING 363the quality and features of the best brands in a category, reducing physical product differentiation. Moreover, by cutting marketing communication budgets, some firms have made it harder to create any intangible differences in brand image. A steady stream of brand...
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