2024年第十本书,重读Philip Kotler的营销管理,当年商学院学的是第9版,如今已经更新至第16版。新的marketing现实,包括四大主要市场力量、三大关键市场结果,以及全方位营销的四大基本支柱。具体而言就是,技术、全球化、环境、社会责任四大力量,从根本上改变了消费者与公司的交互方式,为消费者和公司提供了新的能力,也带...
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Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketer...
作者:Philip Kotler 出版社:Prentice Hall 出版时间:0000-00-00 印刷时间:0000-00-00 ,购买Marketing Management: Analysis, Planning, Implementation, and Control等语言文字相关商品,欢迎您到孔夫子旧书网
【中商原版】营销革命5.0 以人为本的技术 菲利普 科特勒 市场营销书籍 英文原版 Marketing 5.0 PHILIP KOTLER 作者:Philip Kotler出版社:John Wiley出版时间:2021年04月 手机专享价 ¥ 当当价 降价通知 ¥211.00 配送至 广东佛山市 至 北京市东城区 服务 由“中华商务进口图书旗舰店”发货,并提供售后服务。
《Marketing 5.0》(Kotler, Philip,Kartajaya, Hermawan,Setiawan, Iwan)内容简介: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, th...
as the author has done for the past several editions, kotler demystifies the field of marketing, providing a systematic approach to marketing strategy. using chapters on marketing theory, marketing strategy, marketing economics, marketing management and marketing research, this new edition gives readers...
Philips Kotler Marketing Management Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha logo copy.tif SUMMARY by Chapter 6 Analyzing Consumer Markets Since marketing starts from the customer‚ it is of primary importance to understand the psyche of the customers...
作者:Philip Kotler 出版社:Prentice Hall 出版时间:1984-00-00 印刷时间:0000-00-00 页数:794 版次:5 ,购买Marketing Management: Analysis, Planning and Control, Fifth Edition等管理相关商品,欢迎您到孔夫子旧书网
Philip Kotler: Marketing is the Original Behavioral Economics Social marketing provides a more holistic approach to influencing behavioral change. By Philip Kotler I often see writers equating “nudging” with behavioral economics. It’s as if nudging is the essence of behavioral economics. As much ...