Marketing Management, 16th edition -Philip Kotler _part_2 下载积分:3000 内容提示: CHAPTER 9 | DESIGNING AND MANAGING SERVICES 185Carnival The Carnival Triumph was on the third day of a four-day cruise from Galveston, Texas, to Mexico when an engine room fire disabled the boat and set it ...
Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management ...
philip kotler - marketing management英文精品课件.pdf,Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice
Philips Kotler Marketing Management Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha logo copy.tif SUMMARY by Chapter 6 Analyzing Consumer Markets Since marketing starts from the customer‚ it is of primary importance to understand the psyche of the customers...
Marketing places : by PHILIP KOTLER, DONALD HAIDER, IRVING REIN, The Free Press, 1993, US$35.00, 346 pagesdoi:10.1016/0263-2373(93)90068-SPeterOwenSDOSEuropean Management Journal
2. Philip Kotler, Marketing Management, 10th ed. (Upper Saddle River, NJ: Prentice Hall, 2000), 456. 3. Charles Fishman, "Which Price Is Right?" Fast Company 68 (March 2003): 92–102. 4. Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, and William Rudelius, ...
1. Internal Marketing:Kotler said that holistic marketers understand that everyone in the organization—especially senior management—represents the brand, so consistent internal alignment to the brand vision and brand principles plays a critical part in external perceptions of the brand.1 ...
As customer power grows, innovative companies are moving beyond traditional push marketing and customer relationship management to become full proponents of the customer agenda. For decades, companies relied on push marketing to sellthei... GL Urban - 《Mit Sloan Management Review》 被引量: 174发表...
In the 1960s, Philip Kotler, who was a marketing professor at Northwestern University, developed the 4Ps model for marketing. This model included product, price and place. In his 1971 book "Marketing Management," Kotler expanded upon his original work with the 7Ps model to include promotion ...
The article reviews the book "Marketing for Nonprofit Organizations," by Philip Kotler. SL Bozzo - 《Nonprofit Management & Leadership》 被引量: 40发表: 2010年 Principles of marketing - 3rd ed The article reviews the book "Principles of Marketing," by Thomas C. Kinnear and Kenneth L. Bernhar...