Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 电子书 图书描述 THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building ...
Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market ...
Marketing for Hospitality & Tourism: International Edition, 5/E The standards in this document are for Hospitality and Tourism programs and are designed to clearly state what the student should know and be able to do up... PT Kotler,JT Bowen,PD James Makens - Dongbei University of Finance ...
MarketingforHospitalityandTourism 景璐 旅游管理0901 2009111394 Introduce Marketingisasocialandmanagerialprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreatingandexchangingproductsandvaluewithothers. importantfactors:Needs,Wants,Demands,Products, ...
Marketing for Hospitality and Tourism (7th Edition)introduction that gives the reader important background information * A chronology of the author's life andby Philip T KotlerJohn T. BowenJames Makens Ph.DSeyhmusBaloglu
hospitalitytourismmakensbowenkotlersaddle ©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition UpperSaddleRiver,NJ07458Kotler,Bowen,andMakens Chapter1 Introduction Marketing for Hospitality andTourism ©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition UpperSaddleRiver,NJ07458...
Marketing for Hospitality and Tourism (平装) 作者:John Bowen 出版社:Pearson Education (2005年8月1日) 出版年:2005年08月 页数:960 页 定价:355.0 装帧:平装 ISBN:9780132017732 豆瓣评分 目前无人评价 + 加入购书单
Why is Chegg Study better than downloaded Marketing for Hospitality and Tourism, Global Edition 7th Edition PDF solution manuals? How is Chegg Study better than a printed Marketing for Hospitality and Tourism, Global Edition 7th Edition student solution manual from the bookstore? Can ...
INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007 The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantl... R Law,R Leung,D Buhalis - 《...
Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and market... (展开全部) Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen...