Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 电子书 图书描述 THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building ...
J. Contemporary Hospitality Management, Tourism Recreation Research, Asia Pacific Journal of Tourism Research, Journal of Travel and Tourism Marketing, Journal of Hospitality and Tourism Management, Journal of Travel and Tourism Research and others....
Tourism and hospitality marketing – A global perspective Now in its 9th edition, this book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and s... I Frochot - 《Tourism Management》 被引量: 6发表: 2010年 Tourism, job vuln...
Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market ...
Why is Chegg Study better than downloaded Marketing for Hospitality and Tourism, Global Edition 7th Edition PDF solution manuals? How is Chegg Study better than a printed Marketing for Hospitality and Tourism, Global Edition 7th Edition student solution manual from the bookstore? Can ...
Tourism and Hospitality Marketing 作者:Sharron Dickman 出版社:OUP Australia and New Zealand 出版年:1999-10-07 装帧:Paperback ISBN:9780195507652 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 我要写书评 Tourism and Hospitality Marketing的书评 ···(全部 0 条)...
The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantl... R Law,R Leung,D Buhalis - 《Journal of Travel & Tourism Marketing》 被引量: 273发表: 2009年 A comparative study of hospitality and touri...
Marketing for Hospitality & Tourism: International Edition, 5/E The standards in this document are for Hospitality and Tourism programs and are designed to clearly state what the student should know and be able to do up... PT Kotler,JT Bowen,PD James Makens - Dongbei University of Finance ...
MarketingConcept Themarketingconceptisamorerecentbusinessphilosophyandonethatisbeingrapidlyadoptedinthehospitalityindustry. SocietalMarketingConcept TheSocietalMarketingConceptisthenewestmarketingconcept.Thesocietalmarketingconceptholdsthattheorganizationshoulddeterminetheneeds,wants,andinterestsoftargetmarketsanddeliverthedesiredsat...
This book brings together cutting edge research and applications of social media and related technologies with respect to their uses by consumers and businesses in travel, tourism and hospitality.doi:10.1080/13032917.2017.1396524GretzelUlrikeAnatolia...