Chapter 1 Introduction Marketing for Hospitality and Tourism What is Hospitality and Tourism Marketing ? 什么是接待业与旅游业营销? 1.differences between marketing and selling 市场营销与推销的区别 Differences between sales and market orientations 1.What is the organization’s focus? 组织的关注点是什么...
marketing ©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition UpperSaddleRiver,NJ07458Kotler,Bowen,andMakens ©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition UpperSaddleRiver,NJ07458Kotler,Bowen,andMakens ChapterObjectives 1.Understandtherelationshipsbetweenthe world’s...
MarketingforHospitalityandTourism 景璐 旅游管理0901 2009111394 Introduce Marketingisasocialandmanagerialprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreatingandexchangingproductsandvaluewithothers. importantfactors:Needs,Wants,Demands,Products, ...
Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者: 作者:Kotler, Philip 出品人: 页数:720 译者...
Marketing for Hospitality and Tourism (7th Edition)introduction that gives the reader important background information * A chronology of the author's life andby Philip T KotlerJohn T. BowenJames Makens Ph.DSeyhmusBaloglu
Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and market... (展开全部) Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen...
Marketing for Hospitality & Tourism: International Edition, 5/E The standards in this document are for Hospitality and Tourism programs and are designed to clearly state what the student should know and be able to do up... PT Kotler,JT Bowen,PD James Makens - Dongbei University of Finance ...
INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007 The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantl... R Law,R Leung,D Buhalis - 《...
Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market ...
Cruise tourism; Development of conceptual models; Emerging markets; Film tourism; Food tourism and food tourism marketing; Future trends in tourism and hospitality marketing and management; Gambling tourism; Government intervention in tourism; Health and safety issues in tourism and hospitality; Health, ...