Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and market... (展开全部) Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen...
Marketing for Hospitality and Tourism (7th Edition)introduction that gives the reader important background information * A chronology of the author's life andby Philip T KotlerJohn T. BowenJames Makens Ph.DSeyhmusBaloglu
ch01marketingforhospitalityandtourism营销管理-菲利普科特 系统标签: hospitalitytourismmakensbowenkotlersaddle ©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition UpperSaddleRiver,NJ07458Kotler,Bowen,andMakens Chapter1 Introduction Marketing for Hospitality andTourism ©2006PearsonEducation,Inc....
Marketing for Hospitality & Tourism: International Edition, 5/E The standards in this document are for Hospitality and Tourism programs and are designed to clearly state what the student should know and be able to do up... PT Kotler,JT Bowen,PD James Makens - Dongbei University of Finance ...
作者:Kotler, Philip 出品人: 页数:720 译者: 出版时间:2009-5 价格:$ 131.65 装帧: isbn号码:9780132453134 丛书系列: 图书标签:管理市场营销学习 Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 电子书 图书描述 ...
MarketingforHospitalityandTourism,4theditionKotler,Bowen,andMakens TheGlobalizationoftheTouristIndustry •Travelisaglobalbusinesswithanexpandingmarket •Thetoptendestinationsintheworldaccountedforlessthanhalfthetotaltourismmarketin2002 •Canyoulistthreeofthetoptendestinationsintheworld?©2006PearsonEducation,Inc....
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism....
Marketing for Hospitality and Tourism, Global Edition | 7th Edition ISBN-13:9781292156156ISBN:1292156155Authors:Philip T. Kotler Rent | Buy This is an alternate ISBN. View the primary ISBN for: null null Edition Textbook Solutions Solutions by chapter Chapter 1 Chapter 2 Chapter 3...
Instructor's Manual (Download only) for Understanding Hospitality Law (AHLEI), 5/E JP Jeffries,B Brown,W Mcdermott 被引量: 0发表: 0年 Integrating blog and face-to-face instruction into an ESP course: English for hospitality and tourism With the rapid growth of international trade and globali...
Hospitality and Tourism The hospitality sector uses niche marketing strategies extensively. Luxury hotels target affluent travelers with exclusive amenities, positioning themselves as the epitome of luxury and comfort. Budget hotels, on the other hand, target cost-conscious travelers, emphasizing value and...