co-creationco-productionservice-dominant logicvalueCentral to service-dominant (S-D) logic is the proposition that the customer becomes a co-creator of value. This emphasizes the development of customer鈥搒upplier relationships through interaction and dialog. However, research to date suggests ...
managingtheco-creationofvalue管理共同创造价值 系统标签: creationvaluemanagingvargoluschfrow CONCEPTUAL/THEORETICALPAPER Managingtheco-creationofvalue AdrianF.Payne&KajStorbacka&PennieFrow Received:6July2006/Accepted:10July2007/Publishedonline:11August2007 #AcademyofMarketingScience2007 AbstractCentraltoservice-dom...
Central to service-dominant (S-D) logic is the proposition that the customer becomes a co-creator of value. This emphasizes the development of customerR
However, research to date suggests relatively little is known about how customers engage in the co-creation of value. In this article, the authors: explore the nature of value co-creation in the context of S-D logic; develop a conceptual framework for understanding and managing value co-...
Despite recent attention, we lack a clear understanding of the process by which partners co-create and share IT-enabled value. Grounded in Service-Dominant logic (S-D logic), this study examines how IT enables value co-creation in tourism and why some players appear to appropriate the value ...
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Managing the complex network of cross-functional, cross-firm interactions that lead to value co-creation in business-to-business (B2B) relationships is a challenge. Managers need actionable frameworks to guide them through the implementation of a service-dominant business logic based on cross-functiona...
Not always co-creation: introducing interactional co-destruction of value in Service-Dominant Logic. Keywords Purpose – Noting that a fundamental tenet of service-dominant (S-D) logic is the co-creation of value-in-use, this paper aims to explore the theoretical p... Loc Plé,RC Cáceres ...
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