Sub-culture management based on public relations management will make sub-culture communication more practical and maneuverable. 基于公共关系的亚文化传播管理将给予亚文化传播更大的现实意义和可操作性。 paper.pet2008.cn 2. Human Resources Management, Public Relations, Management Communication, Business Negoti...
There appears to be inadequate communication between the business managers and the social scientists. When business managers use the social sciences many appear to use them without being fully aware that they are doing so to improve these aspects. The author suggests that the public relations ...
Various other examples reflect that the problems of public relations partly result from the failure of the public relations professionals to show the senior corporate management of their organizations, really what they do ...
“Public relations activities are a major part of the political affairs”,故选项[B]不符合题目要求;文章第五段第一句指出,公共关系在娱乐界也“Play an important role”,故选项[C]不符合题目要求;文章第三句中指出,“that field(指公共关系领域)includes advertising, promotional activities and press contact...
就难易度来讲，Public relations比event management要难念很多。PR之父Edward Bernayys把PR这门学科总结...
In the last few decades, nongovernmental organizations (NGOs) have become influential actors in creating awareness of international social, political, environmental and economic causes in global society. However, NGOs have not received much attention in research on international public relations. This st...
摘要: Concludes that members of the Public Relations Society of America want to participate in company decisions and have clear concern for the public interest. (FL)关键词: Administrator Role Administrators Decision Making Ethics Information Dissemination Journalism Media Research Occupational Surveys ...
DESANTO, B. (2011): «Public Relations Journey into Management: Building Bridges between Public relations and Other Managerial Functions». En MOSS, D. y DESANTO B., (eds.) Public relations: a managerial perspective. London, Sage, pp.3-23....
Taylor & Francis Online :: Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouti... In public relations, employees are regarded as one of the most important strategic constituencies because they interact with external publics ...
Grunig Chapter 2: Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig Chapter 3: The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig Chapter...