这些项目大多数都开设在传播学院,比如南加州大学的M.A. in Strategic Public Relations就开设在安娜堡传播学院(Annenberg School for Communication);部分开设在继续教育学院,如哥伦比亚大学的Master of Science in Strategic Communication,就开设在School of Professional Studies学院;纽约大学的MS in Public Relations and ...
Using research in public relations : applications to program management Using research in public relations : applications to program management Glen M. Broom, David M. Dozier Prentice-Hall, c1990 G Broom - Prentice-Hall 被引量: 269发表: 1990年 Evolution of the Manager Role in Public Relations ...
(1990). Using research in public relations: Applications to program management, Englewood Cliffs, NJ: Prentice-Hall.Broom, Glen M., Dozier David M. Using Research in Public Relations: Applications to Program Management (Englewood Cliffs, NJ: Prentice- Hall, 1990)....
Public Relations professionals use a variety of tactics to build relationships with the public, including media relations, social media, public speaking, community outreach, and crisis management. They also create campaigns to promote a positive image and to persuade target audiences to take a ...
Inthis program you will learn:*The tools and techniques required to manage reputation in a complexmedia environment.*How to manage knowledge within the business for effective mediamanagement?*How to shape external perceptions of your organization by first classcorporate internal communications?*How to ...
Public Relations Management Integrated & Digital Communications Elective Special Topics in Public Relations Special Topics in Finance: Principles of Finance for PR Summer Session I & II Public Relations Culminating Experience (Includes Comprehensive Exam) ...
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Performance-driven Public Relations Specialist with 7 years of experience in crafting and executing successful PR campaigns for tech startups. Led a team of 4, achieving a 35% increase in media coverage and a 20% bump in brand recognition. Known for crisis management and ability to bring brand...
The following video, about Tyson Foods’ “Meals That Matter” program, shows how one company cooked up an idea that is equal parts public relations and corporate social responsibility (CSR). The video covers the Tyson disaster-relief team delivering food to the residents of Moore, Oklahoma, sh...
Public Sector Management Eight GFATM : The Global Fund to Fight AIDS‚ Tuberculosis and Malaria HIV : Human Immunodeficiency Virus NGO : Nongovernmental Organization TERG : Technical Evaluation and Reference Group UN : United Nations UNAIDS : Joint United Nations Program on HIV and AIDS UNESCO :...