The implementation of the right KPIs allows both employees and team leaders to objectively assess and contribute to projects and daily tasks without the need for extensive supervision and briefing. The best KPIs are realistic and measurable, prioritizing the employee’s personal ability, adaptabil...
My current opinion (it has not changed in the last 15 years, but it doesn’t mean it won’t change in the future) is that text-based communications are best for the remote team. Writing text implies some important homework: you need to formulate your thoughts, make sure the logic flows...
Marketing qualified leads (MQLs): A prospect who engaged with your marketing initiatives. For example, downloading an ebook or clicking on a Facebook ad. Sales qualified leads (SQLs): A prospect that has shown an intent to buy (by booking a demo, for example) and is ready to talk to t...
For example, if your close rate was 10% last quarter, you could aim for 12% this quarter. If your team achieves this goal easily, aim for 15% in the next quarter. If that benchmark was challenging, stick with 12% and reassess your sales process. Tracking sales KPIs using Pipedrive’s...
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Ensure that every team member understands the importance of consistent data entry and knows how to use tools effectively. They must also be aware of the implications of incomplete or incorrect data. #6 | Establish Clear KPI Benchmarks Clearly define what you consider “successful” for each cu...
How long does it take for your team to become aware of security threats and incidents? What is the average MTTD for your organization? What is the process for detecting and responding to security threats and incidents, and how is this process tested and validated? How are threat intelligence ...
First response time is the amount of time it takes for your customer service team to first respond to a customer inquiry or support ticket. Keeping this time as low as possible is crucial for customer satisfaction. This can be tracked using a tool like Help Scout, which allows you to view...
For every marketing campaign, your creative team should be aware of theconversion rate, whether it’s a landing page, downloadable, ad, or other project. More important, however, is to be tracking conversion rates usingA/B testing. For your creatives to understand the design decisions that be...
“Lost backlinks represent opportunities for link reclamation and recouping some of the budgets your team may have lost in content creation and outreach.” 35. Backlink Referral Traffic “These days, traffic is king,” saysJolly Content’s Morgan Taylor. “In reality, organic traffic is much mor...