6. Key account management strategy Key Account Manager来自汉高 更新于 2024-09-21 查看更多岗位职责 一、岗位职责:1、负责收集、分析所在区域的行业重要信息数据、了解竞争对手和行业*新产品发展趋势;2、负责所在区域的渠道规划、搭建,经销商开发,制定和落实合作方案,对区域、国家营收指标负责;3、负责经销商和零售...
1)Key Account Strategy大客户战略 1.The paper elaborates the characteristics of market strategy of large and medium-sized construction design enterprises,analyzes the alliance strategy,key account strategy and bidding strategy systematically,to provide references for the related construction design enterprises...
KA客户,即Key Account的缩写,中文是关键/重点客户。KA客户是指对公司业务贡献重大、具有较高战略价值的客户。 02 KA客户 Definition of a Key Account 关键客户定义 A key account is a customer that is critical to the success of a business. These customers are typicallylarge, profitable, and have a lo...
Key account management (KAM) is a natural development of customer focus and relationship marketing in business-to-business markets. It can offer critical benefits and opportunities for profit enhancement for both seller and buyer if it is managed with integrity and imagination. Even in non-global ...
Their sheer financial volume highlights their importance to your business. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. ...
3 Disclose the customer’s yearly investment plan, know business opportunity, make develop target and push sales behavior. 4 Buildup and optimize the KAM system, define key account customer development strategy, coordinate Siemens internal resource, guide sales behavior and win orders. ...
1. Lead and develop account planning to implement the strategic goals set for the business growth. 2. Propose commercial scheme, trade terms and customized development plans for account. 3. Identify the account strategies in the market and adapt the best strategy for the brand. ...
A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Then, they’ll use this knowledge to make business cases showing how price changes, customization, and add-ons will add value. ...
follow the basic law of market economy and implement the principle of equal exchange. Even in the most intense market competition, the price war can not be carried out below cost. Therefore, key account marketing should be based on the non price strategy and the price strategy as a ...
职责描述: 1.Operate as an ambassador and door opener for Saint-Gobain construction products to key account customers 担任圣戈班建筑产品与关键客户之间的大使。 2.Develop and maintain strategic long-term trusting relationships with high volume key accounts, both national and regional, residential and comm...