Journal of Cultural Marketing Strategydoi:urn:issn:2056-8002Henry Stewart Publications
In addition, the magazine also focuses on the application of strategic marketing in different industries, markets, and cultural backgrounds, as well as the impact of emerging technologies and trends on strategic marketing. This magazine not only focuses on the internal resources and capabilities of ...
thus negatively affecting retailers’ sales and profits. Little is known about the factors that drive consumers to avoid purchases or about marketing tactics that may reduce the tendency, especially from a cultural perspective...
Firms with export operations have internal environments that are often geared toward serving the home market. As a result, export marketing and other busin
44. International Journal of Tourism Research(酒店、休闲、体育和旅游二区) 45. Inter-Asia Cultural Studies(公共、环境与职业健康一区) 46. International Journal of Health Planning and Management(公共、环境与职业健康三区,健康政策与服务四区)
Abstract As a loyalty index, the net promoter score (NPS) has attracted much attention. The simplicity of this index has been overwhelmingly well received by industry, and many organizations have adopted it. However, studies using NPS are less frequent and, often, they reach a negative conclusio...
The Influence of New Energy Vehicle Enterprises' Strategy on Government Subsidy Acquisition: A Configurational Analysis Based on Dynamic QCA Yuping Tian, Xiaokang Zhao Abstract|References|PDF|HTML| Pub. Date: Dec 30, 2024 DOI:10.25236/AJBM.2024.061230| Downloads:0| Views:63 ...
In this challenging retail environment, my local bookshop has hit on an incredible strategy: simply being nice to anyone who walks in. - The Guardian US Book Industry Seriously Contemplates Life After BookTok January 22, 2025 "While acknowledgment of the platform’s marketing and publicity power ...
processes of capture, retention and loyalty of target audiences.Research limitations/implicationsTo enhance the importance of digital marketing in the process of the tourist development of the city, it is fundamental to define a clear strategy for attracting and responding to the greatest demand from ...
Gender generally refers to socially constructed roles, behaviors, and identities of women, men and gender-diverse people that occur in a historical and cultural context and may vary across societies and over time. Gender influences how people view themselves and each other, how they behave and ...