Impact of Culture on Marketing StrategiesMiss Jaspreet kaurMiss Roopkamal ChawlaKaur, J. and Chawla, R., (2016), "Impact of Culture on Marketing Strategies", Imperial Journal of Interdisciplinary Research, vol. 2, no. 3, pp. 325-330....
To fully appreciate the impact that culture has on marketing strategy and segmentation, it helps to understand how these three variables interconnect. Because marketing strategies target well-defined market segments, you can't have marketing strategies without market segments to target. Moreover, culture...
Inc. IMT Strategies - Vieweg+Teubner Verlag 被引量: 4发表: 2001年 The impact of technology on the Arab communication style and culture: Implications for marketing Journal of Marketing CommunicationsGhanem, S., Kalliny, M., & Elgoul, S. (2013). The impact of technology on the Arab communica...
The findings will contribute to the understanding of products and promotion types in the Vietnam retailers. It will also allow manufacturing companies to focus better on their strategies for marketing their products towards the Vietnamese consumer. 展开 ...
Journal of the Community Development SocietyDominguez Hernandez, M.L. & de la Paz Hernandez Giron, J. (1996). "The Impact of Marketing Strategies on Craftsmen: A Case Study of Oaxaca, Mexico". Commu- nity Development, 27(1), 35-44. http://dx.doi.org/10.1080/15575339609489847....
Strategic decision-making research has mainly relied on the values-based approach to culture. However, the dynamic constructivist approach to culture has s
The culture assimilator: An approach to cross-cultural training Journal of Applied Psychology (1971)View more references Cited by (13) The sales-marketing interface: A systematic literature review and directions for future research 2022, Industrial Marketing Management Citation Excerpt : In contrast, ma...
Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies (1996). Impact of consumer preference formation on marketing objectives and second mover strategies. Journal of Consumer Psychology, 5(4), 325-358.Carpenter,G,K.Nakamoto. Impact of Consumer Preference...
As advertising is strongly based on the culture of the country (Ozdemir and Hewett 2010), on tradition and on a specific mode of communication (Newman 2004; Tungate 2007), it can register strongly in this context which will impact the understanding and perception of the message it wants to ...
And, more importantly, how do you equip yourself with marketing strategies and tools that are proven and effective? The answer is to focus on your brand’s story, your company culture, and on how you can make an impact on your audience. ...