Virtue Ethics in Marketing: The Art of Crafting Tragic Brand Stories Authors Zafeirenia Brokalaki Content type: Original Paper Open Access Published: 04 December 2024 “The Gut Instinct Gives You Direction and then You Follow it”: Exploring the Social-Intuitive Dimension of Auditor Skepticism ...
Marketing strategy Sponsored by European Journal of Marketingdoi:10.1108/ejm.2008.00742gaa.001WilliamsVickyEmerald Publishing LimitedEuropean Journal of Marketing
This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises ...
MarketingTNJ Staff-February 26, 2018 When creating a website for your business, you want to ensure it's an accurate representation of your company. In today's digital world, the initial... Make 2018 the Year Values Drive Your Marketing Strategy ...
Articles Further information This figure is the total amount of downloads for all articles published early cite in the last 12 months (Last updated: July 2024) This journal is abstracted and indexed by Management & Marketing Abstracts This journal is ranked by ...
Abstract (1156) PDF(pc) (1335KB)(1001) Save Reference | Related Articles | Metrics | Comments(0) “Good Shopping Decisions” and“Bad Shopping Decisions”: Research on the Quality Issues and Governance of Internet Celebrity Live Marketing Yan-lu GUO,Gong-li LUO,Gui-sheng HOU,Xiao-tong...
Entrepreneurial marketing: a strategy for the twenty-first century? Sussie C. Morrish, (2011) "Entrepreneurial marketing: a strategy for the twenty‐first century?", Journal of Research in Marketing and Entrepreneurship, ... SC Morrish - 《Journal of Research in Marketing & Entrepreneurship》 被...
6. The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice . Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media 8. Success Is Not Final; ...
A Study of the Impact of Digital Financial Inclusion on the Performance of Small and Medium Enterprises (SMEs) Dong Xinyao Abstract|References|PDF|HTML| Pub. Date: Jan 20, 2025 DOI:10.25236/AJBM.2025.070101| Downloads:0| Views:57 The Influence of New Energy Vehicle Enterprises' Strategy on ...
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