This basic principle of identification slowly emerged into commercial business. Soap was one of the first branded commercial products. The first brands simply put a name on a product and it identified the product. In the process of branding, after 1970 marketers attempted to associate certain ...
Storytelling indeed has an important role to play in your marketing efforts. As you would craftilytell stories to make a business pitch land, you can use storytelling to introduce or reintroduce your brand, as Jordan did, to your target audience in the way that you want to be perceived. Her...
One of the most compelling and memorable ways to communicate the value of your business/product/service to anyone is through a medium called visual storytelling in PowerPoint. We’ll not teach you how to write a script. We want to provide an understanding of how you can tell your personal s...
BusinessWhether you’re a well-known brand or just starting to establish a new business, storytelling plays an important role in making your company successful. Stories are very powerful. They allow people to connect, and open doors of limitless possibilities through words. Manifested through v...
Emotions and the Customer in B2B Storytelling “Your customers feel before they think.”– Dan Hill Consider the scale of your customer’s responsibility. For B2B purchases, it’s likely that the decision will affect not just them, but the entire business, so more effort goes into the decisio...
Storytelling is also an important part of delivering investor pitches. The more you practice telling your story, the better you get at engaging your audience and explaining why your company really matters. Seek out media opportunities Broadly speaking, there are two types of media opportunities that...
This is where Web3 comes in. Web3 and NFTs: The Evolution of Storytelling The internet isn't going anywhere now that it has become a monumental part of everyone's lives. In its current state,the internet isanunending rabbit-holethat keeps sucking you in with its accessibility, entertainment...
Life Lessons Come Alive Through Storytelling As leaders, role models, and parents, we must utilize every opportunity available to us to reinforce the values and beliefs that we hold dear. Once these values are adopted, they affect our day-to-day actions, determine what’s important, and reinfo...
2 Comments Sort By: CIOinEducation9 months ago Innovation should be part of everyone's DNA, regardless of the organization. Even in simple jobs, there can be significant process innovation. People on the front lines are most capable of providing this because they work with it day ...
History of Partnership with Gary Sinise Foundation The LP Foundation is a proud partner of the Gary Sinise Foundation, which supports wounded veterans in several ways. You can learn more about the LP Foundation here.Continue Reading Business Solutions4 min Q&A: How Home Orientation Impacts Continuous...