A brand story that connects with customers is marketing gold and a strategy you can leverage for your business too. Storytelling is a powerful strategy to build your personal brand and connect with customers.
Our built environment is an amazing interconnection of the systems that support how we live, travel, connect and thrive. However, these delicate and complex systems are at risk of failure as the effects of climate change, social unrest and political turbulence become more prevalent. We’ve reache...
“That storytelling element is really where the art of interpreting people data comes from and it’s critically important that I’m doing that every single day,” she adds while also mentioning that the Culture Amp team has been an excellent resource in crafting those narratives. ...
One of the questions I am routinely asked by new clients is, “are we the worst case you have ever seen?” What they are really saying is, “we know we have problems and can you help us. We want to improve.” Many times the first meeting I have with a client is listening, inquir...
Storytelling matters. 2. Identify a narrative structure How you present your story elements, such as dialogues, events and characters, is very important. Depending on your game’s goals, you can use a linear, emergent, environmental or branching structure. Forlinearstructures, events unfold in a...
Lately, we’re seeing more and more examples of visual storytelling on websites and apps which just goes to say that visual narrative works, helping create a more satisfying user experience. UX design relies heavily on stories - we leverage tools like user journeys, user stories, customer ...
It is considered an excellent way business operators can use to impart valuable ideas to generate meaning and context to information. Data storytelling in marketing helps you convert thedata stored in spreadsheetsinto a remarkable story that the public wants to hear. ...
and translating those insights into a story. Data storytelling is the blending of two worlds: hard data and human communication. It’s a compelling narrative crafted around and anchored by compelling data, used to guide decision-making, reveal an interesting trend, or provide valuable information ...
Business storytelling is a critical part of developing a business model. Indeed, the way you frame the story of your organization will influence its brand in the long-term. That’s because your brand story is tied to your brand identity, and it enables people to identify with a company. ...
As CBC.ca puts it, storytelling is “a fundamental part of being human” because of how it allows us to share information and create emotional connections. Sharing these connections with the elderly is particularly important because of the unique stage of life they are in. As you take the ti...