It’s why storytelling is a powerful and formidable skill for your business. Master your storytelling craft, and you’ll find it easier to grow your business, create messages that go viral, and attract a loyal
Yes, he is an action figure. But he is also one of thegreatest examples of content marketingof all time. That’s right. Content marketing isn’t just blogs, Twitter, Facebook, and YouTube. At its heart, content marketing is about storytelling—and humans have been telling stories for as...
Though storytelling is most important for product launch and marketing strategy, having this core emotional goal in mind throughout the product process makes the end story better. If you address an emotional need, the story can believably center the users’ emotional journey. With product managemen...
Storytelling is a powerful way to engage an audience and influence their choices. It evokes passion and provides direction for “travelers” to map out where they’d like to go next. On top of this, it provides an important cognitive dimension by creating consumer awareness while simultaneously ...
Why is brand equity important? Brand equity is important because it directly impacts your bottom line. It’s the intangible asset that gets factored into your brand’s overall valuation and financial worth.You’ve probably heard the saying “the customer is always right.” Whether or not this ...
“In 2024, the aggregate value of the world’s 100 most valuable brands increased by over 20% and reached a record $8.3 trillion,” according to Statista. “By comparison, this figure stood at around $5 trillion just four years earlier.”Brand awareness is also important because it help...
2. Leverage classic elements of storytelling Does your story involve a conflict? A quest? Maybe even a villain? These classic storytelling conventions will help you craft a story that’s both engaging and memorable. You’ll also need to decide who the hero of your story is. Some great optio...
Today, brands rely heavily on data visualization to communicate. But what is it exactly and why is it important in 2022?
Why is ecology important to humans? Why is Uluru important to the indigenous people of Australia? Why is the Great Seal of the United States important? Why is environmental policy important? Why is the Great Artesian Basin valuable? Why is Ayers Rock so important for the Aboriginal?
Business storytelling is a critical part of developing a business model. Indeed, the way you frame the story of your organization will influence its brand in the long-term. That’s because your brand story is tied to your brand identity, and it enables people to identify with a company. ...