Antecedents and consequences of perceived importance of ethics in marketing situations: A study of Thai businesspeople. Journal of Business Ethics, 81.4, 887-904.Singhapakdi, A., Gopinath, M., Marta, J. and Carter, L. (2008), "Antecedents and consequences of perceived importance of ethics ...
Part of the answer can be found in the fundamental assumption of capitalism that good ethics are rewarded by consumers. And part of the answer is found in the study of organizational behavior and how an organization can take on the culture of the people within it, especially those with power...
natasha buckley senior research leader, emerging issues natasha buckley is a senior manager and research leader for deloitte’s research & insights organization. her research focuses on the intersection of technology and societal trends with organizational culture, ethics and trust. at delo...
Marketing Ethics | Definition, Role & Importance 6:12 Corporate Social Responsibility | CSR Definition & Examples 5:46 Ethics and Cause-Related Marketing 4:56 Ch 2. Competitive Advantage Ch 3. The Marketing Environment Ch 4. International Marketplace Ch 5. Consumer Decision Making Ch 6. Bu...
Marketing at the University of MississippiEncarnacion Ramos HidalgoSpringerJournal of Business EthicsVitell, S. J., & Hidalgo, E. (2006). The impact of corporate ethical values and enforcement of ethical codes on the perceived importance of ethics in business: A comparison of U.S. and Spanish ...
What is the impact of implementing a lean system on the relationship between managers and employees? What factors influence engagement at the workplace? Why is it important for HR to be a strategic partner in an organization? Explain the importance of ethics in the workplace. What would the ...
ethics of the brands they buy from, having a quality CSR program is more important for running a business than ever. Plus, keeping customers happy is just one of the many benefits of CSR. Companies with social responsibility programs perform better than those without, in a multitude of ways....
Wild edible mushrooms (WEM) are economically significant and used in traditional medicines worldwide. The region of Jammu and Kashmir (Western Himalayas) is enriched with the diversity of edible mushrooms, collected by the rural people for food and income generation. This is the first detailed stud...
Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your category, your pricing strategy might require you to sell at prices that create a high-end p...
Business owners are always looking for an edge in marketing products and services to generate more revenue and profit margins. Demographics are a key factor in getting that edge. The term demographics refers to a statistical analysis of people or a group. What that really means to a business o...