A niche marketing strategy looks at a subset of a market to build a business in order to reach an audience where there is lower competition, a strong demand and higher margins.
South Africa's current energy shortage has thrown the country's reliance on fossil fuels into the spotlight, and consumers are at last being forced to face the need to conserve energy and look to renewable resources.Oberholster, TamaraJournal of Marketing...
Marketing Risk Management All Products & Solutions Industries Banking Public Sector Insurance Life Sciences Retail & Consumer Goods All Industries Explore Try/Buy Contracting with SAS Why SAS? Customer Stories Partners Generative AI Solutions Consulting Close Why Learn SAS? Demand for SAS skills is gro...
Research can also help a company maintain a positive commercial image, retain existing customers, and attract new customers through targeted marketing.Marketingis a type of communication, and for that communication to be effective, businesses need to understand their customers. This usually happens throu...
Customer engagement for marketing. While the “right message, right channel, right time” mantra still applies, it’s a complicated practice to master. The average customer crisscrosses many different channels on different devices. Engaging in real time is a marketers’ top priority — and top...
Why is bounded rationality important? Bounded Rationality: Bounded rationality is a concept within various fields (e.g., economic, psychology) related to our decision-making process. According to this concept, our decision-making process is constrained by time and available resources (e.g., cogniti...
It is important to note that while hedging can be an effective risk management strategy, it is not without its limitations. Hedging strategies can incur costs, such as transaction fees or premiums paid for derivative contracts. Additionally, no hedging strategy can completely eliminate all risks, ...
Founder, Growth Marketing Critical thinking is more important than the ability to memorize facts or numbers, even though schools seem to emphasize memorization overthinking. During your school years you’ll be rewarded for your ability to memorize, but after you graduate, you’ll realize critical th...
your business participates in, whether planned or unplanned, and decide if taking a stand against the norm can get big results. Standing up for something can develop your brand image and help customers connect with you. However, be sure that whatever move you make is smart, ethical and ...
Brand values you might want to focus on include transparency over privacy and data, environmentally-friendly policies, a customer-first approach, philanthropy being built-in and a dedication to ethical business production. Remember to shout about them in your marketing strategy to help set that expec...