Increasingly, companies are responding to the need to provide company policies and guidelines to help their managers deal with questions of marketing ethics. Of course even the best guidelines cannot resolve all the difficult ethical decisions that individuals and firms must make. But there are some...
Perceived Importance of Ethics and Ethical Decisions in Marketing This study investigates the influences of perceptions regarding the importance of ethics and social responsibility on ethical intentions of marketing professionals... A Singhapakdi - 《Journal of Business Research》 被引量: 200发表: 1999...
Recall that while the professional organization may lack the will and the capacity to either instill or enforce NETN norms, it does find it in its interest to produce codes of ethics and to foster the belief that these codes constrain professional behavior. There are non-trivial externalities ...
Ethics declarations Competing interests All the authors are employed by pharmaceutical companies, as listed in their addresses. In addition, some or all may hold shares or stock options in their respective companies. Peer review Peer review information Nature Reviews Drug Discovery thanks Bob van de ...
Ethics and responsibility in relationship marketing: The business school and the next generation of managers Purpose The role of ethical issues is growing in business and in society, but surprisingly, that role is sparsely examined in the relationship-marketing co... J Perret,M Holmlund - 《Marke...
Whereas the concept of "socialist rule of law" punctuated political discourse in the late 1990s, the idea of a "socialist harmonious society" is today cast... Leiela Choukroune - 《Journal of Business Ethics》 被引量: 6发表: 2009年 The Role of Consumer Inspiration in Marketing In the mids...
Marketing Ethics | Definition, Role & Importance 6:12 Corporate Social Responsibility | CSR Definition & Examples 5:46 Ethics and Cause-Related Marketing 4:56 Ch 2. Competitive Advantage Ch 3. The Marketing Environment Ch 4. International Marketplace Ch 5. Consumer Decision Making Ch 6. Bu...
ethics normspublic relationssocial capitalsocial ethicKruckeberg and Starck (1988) argue that public relations is the active attempt to restore and maintain the sense of community that has been lost in contemporary society. Many manufacturers and service providers seek "communities" of consumers. ...
Monfort College of BusinessSpringer USJournal of the Academy of Marketing ScienceMartin, K. D., Johnson, J. L., & French, J. J. (2011). Institutional pressures and marketing ethics initiatives: the focal role of orga- nizational identity. Journal of the Academy of Marketing Science, 39(4...
asomeone interested in the role of CSR in business schools in Europe as it focused rather narrowly on the topic of business ethics and was mainly interested in a comparative perspective between the three regions.[translate]