Email Popularity (Statista June 2022) What is Email Marketing? Simply put, email marketing refers to the use of email communications in a marketing strategy to reach specific business goals. Emails can be used to generate sales, enhance customer engagement (i.e., newsletters), acquire customers,...
“Improving the quality of leads is a top email-driven content marketing strategy priority for a 54% majority of marketing influencers. Increasing conversion rates and the number of leads or subscribers generated are also top priorities for 49%.” Email marketing to improve lead conversions You al...
The research subject focuses on the growing popularity of content marketing and customer brand engagement, and systematizes the existing findings on the importance of the effects that content marketing has on customer brand engagement. Therefore, the main goal is to review the lite...
Marketing Strategy First Steps Business Strategy Elements Product Strategy Elements Marketing Strategy Resources Marketing Strategy Elements Types Of Marketing Strategy Published December 22, 2022 / Updated July 24, 2024 Every business needs a marketing strategy; however, creating one from scratch ...
Time is of the essence — 2022 is here! Creating a solid annual marketing plan will set your business up for success in the New Year. By planning today, you can look forward with confidence, knowing you’re doing everything you can to make the next year the best it can be....
Stats 5: In the next three years, 91% of Corporate executives plan to boost theirsocial media marketingexpenses. In previous years, one of the most difficult obstacles for marketers was getting a budget and resources for social media marketing. Social media marketing costs are now increasing acro...
As part of your project communication plan, incorporate clear instructions for keeping stakeholders informed. Establish thresholds for when to communicate and how to accommodate their personal preferences, such as email or phone calls. Don’t assume any matter is too small to warrant your client’s...
There are limitless ways to benefit from earned media, and all derive from the agility and cost efficiency this type of marketing offers businesses. 1. It Is a Very Effective Strategy for Raising Brand Awareness If people talk about your brand on social media or in the news, it will rai...
How to do email warm up? Improving your sender reputation can be done manually, but it’s a long, tiresome, and rather tedious process. And if you need to do it with a couple of addresses, and you haven’t really used them before, you may be in a pickle. ...
Referral programs. By rewarding existing customers for bringing in new ones via word-of-mouth marketing, brands can expand their customer base while reinforcing loyalty among current customers. How PayPal can help customer retention and growth