“I think 2022 will primarily focus on generating additional revenue from a relatively static bucket of marketing funds,” says Ian Rotondi Gray, account director at Oracle Digital Experience Agency. “To that end, discovering and ultimately utilizing richer, more complete information about customers w...
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these when consumer behaviors and business goals shift rapidly. To help you prioritize your email marketing efforts this...
During a 2022 survey carried out among consumers from the United States, 79 percent of responding millennials stated they liked being contacted by brands via email. The same was true for 57 percent of respondents from Generation Z. Popularity of email marketing among consumers in the United Stat...
So track the ROI you’re getting from your email marketing campaigns. You can do that by comparing the amount you spend on these campaigns (in labor hours and paid advertising if you do any) to how much revenue you get from them. Bounce rate Bounce rate is another metric that’s worth ...
There’s a lot of bad advice on the internet on email frequency, and a lot of it is simply out of date. What’s effective in 2021 may not work in 2022. Make an effort tokeep up with email marketing trendsas time goes on so you can adjust your email cadence before market changes ...
The current state of email marketing A simple online search will reveal that individuals have pondered the demise of email for years, with queries such as "Is email marketing dead in 2022, 2023, 2024," and so on, repeatedly appearing. But the truth is, email marketing is not dead. In ...
Wondering what the world of email will look like in 2025? We've asked the experts and we’re ready to share their insights with you. Check out these email marketing trends for 2025 and get your email program ready for the year ahead!PUBLISHED...
To help you recognize why you need to optimize your email strategy for mobile, I've put together this list of essentialemail marketing statsthat you should keep in mind. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place....
Stay ahead in 2024 by delving into the dynamic world of email marketing trends. Explore the most impactful insights curated by 24 email experts. Read more!
QQ marketing QQ is a mobile Internet leading mobile application created by Tencent.According to Tencent’s financial results for the second quarter of 2022, there were 569 million monthly active QQ accounts as of June 30, 2022. QQ, as one of the most extensive communication tools in China, ...