AI’s use in email marketing has nearly doubled between 2022 (16%) and 2023 (30%), as more marketers turn to the technology for content creation, like personalizing subject lines and drafting body copy. However, email has long been a scam-prone format, and AI is making scamming easier. ...
“I think 2022 will primarily focus on generating additional revenue from a relatively static bucket of marketing funds,” says Ian Rotondi Gray, account director at Oracle Digital Experience Agency. “To that end, discovering and ultimately utilizing richer, more complete information about customers w...
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these when consumer behaviors and business goals shift rapidly. To help you prioritize your email marketing efforts this...
Popularity of email marketing among consumers in the U.S. 2022, by generation Published byStatista Research Department,Dec 10, 2024 During a 2022 survey carried out among consumers from the United States, 79 percent of responding millennials stated they liked being contacted by brands via email. ...
Calling all cold emailers – you don’t have to scratch your whole marketing strategy! Here are a few reasons why you shouldn’t panic about Apple’s updates. Open rates are not the most reliable metric in the first place. Plenty of leads click on an email but leave it immediately with...
There’s a lot of bad advice on the internet on email frequency, and a lot of it is simply out of date. What’s effective in 2021 may not work in 2022. Make an effort tokeep up with email marketing trendsas time goes on so you can adjust your email cadence before market changes ...
QQ marketing QQ is a mobile Internet leading mobile application created by Tencent.According to Tencent’s financial results for the second quarter of 2022, there were 569 million monthly active QQ accounts as of June 30, 2022. QQ, as one of the most extensive communication tools in China, ...
The current state of email marketing A simple online search will reveal that individuals have pondered the demise of email for years, with queries such as "Is email marketing dead in 2022, 2023, 2024," and so on, repeatedly appearing. But the truth is, email marketing is not dead. In ...
Wondering what the world of email will look like in 2025? We've asked the experts and we’re ready to share their insights with you. Check out these email marketing trends for 2025 and get your email program ready for the year ahead!PUBLISHED...
In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to 13.3 percent. ...