Anmol Randhawa and Javeed Ahmed Khan, (2014), "Impact of Celebrity Endorsement on Consumer Buying Behavior" International Journal of Business Management, ISSN No.:2349- 3402, Vol. 1(2), 2014Ahmed, R., Seedani, S., Ahuja, M., & Paryani, S. (2015). Impact of celebrity endorsement on ...
预订Impact of Celebrity Endorsement on Consumer Online Behaviour 名人代言对消费者网络行为的影响: 9786207466016 国外库房发货,通常付款后3-5周到货 点击进入9.9元专区>> ¥575.00 降价通知 暂无评分 0人评分精彩评分送积分 作者 Charity Ilevbare-Adeniji 查看作品 出版 LAP Lambert Academic Publishing,2024...
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The Impact of Celebrity Advertisement and Endorsement on the Buying Behaviour of Consumers, Brand Image and Brand Positioning of Coca Cola in London, United... - 《Social Science Electronic Publishing》 被引量: 0发表: 0年 An Impact of Product Advertisement and Celebrity Endorsement on Consumer Buy...
The impact of celebrity endorsement on consumer decision making: The comparison between Western and Chinese context This study attempts to investigate the impact of celebrity endorsement in advertisement onChinese and Western consumers' decision making. In order to fulfill the research goals the...
Purpose: Using a celebrity to draw consumer's attention is a widely use marketing strategy in China, and many studies have proved the positive effect of celebrity endorsement. However, little research has been conducted with regards to examining the ...
The current study aims to comprehensively investigate all dimensions of the credibility model to enhance the robustness of the holistic framework. Additionally, theoretical studies on celebrity endorsement highlight trust as a crucial factor for determining the efficacy of messages being conveyed by ...
CHICAGO --- Oprah Winfrey’s surprise appearance and endorsement of Vice President Kamala Harris at the Democratic National Convention is reminiscent of her 2007 endorsement of Barack Obama, but the objective and impact are different, says Craig Garthwaite, an expert on the impact of celebr...
The aim of this research is examine the impact of celebrity endorsement of sports goods on customer purchasing behavior, and to compare the effectiveness o... V Mirabi,F Fathi,R Khojasteh Avorgani - 《Consumer Behavior Review》 被引量: 0发表: 2021年 The Impact of Celebrity Endorsement on ...
Streaming media platform opens new ways for celebrity endorsement. Based on the researches related to celebrity endorsement and match-up hypothesis, this s... HJ Park,LM Lin - 《Journal of Retailing & Consumer Services》 被引量: 0发表: 2020年 Celebrity endorsements: Influence of a product-endor...