Anmol Randhawa and Javeed Ahmed Khan, (2014), "Impact of Celebrity Endorsement on Consumer Buying Behavior" International Journal of Business Management, ISSN No.:2349- 3402, Vol. 1(2), 2014Ahmed, R., Seedani, S., Ahuja, M., & Paryani, S. (2015). Impact of celebrity endorsement on ...
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Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers This paper examines the impact of celebrity endorsement on Malaysian consumers' behavioural intentions. Source attractiveness, source credibility and the f... K Kok Wei,WY Li - 《International...
Purpose: Using a celebrity to draw consumer's attention is a widely use marketing strategy in China, and many studies have proved the positive effect of celebrity endorsement. However, little research has been conducted with regards to examining the ...
Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building The field of consumer behavior is the study of individuals, groups or organizations and the processes they use to select, secure, use and dispose of produc... D Kumar - 《Social Science Electronic Publishing》 被引量...
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness This study examines the influence of both endorser's credibility qualities, such as expertise and trustworthiness, and consumers' characteristics, such as ... E Tzoumaka,RH Tsiotsou...
Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers. This paper examines the impact of celebrity endorsement on Malaysian consumers' behavioural intentions. Source attractiveness, source credibility and the f... KK Wei,YL Wu - 《International ...
Research the Impact of Celebrity Endorsement on Consumer Buying Behavior among Female University Students in Ghana 名人代言已成为全球公认的用于推广组织的产品和服务的营销策略.随着消费者对以名人为特征的广告和促销活动的关注度的提高,人们相信名人代言会影响个人的消费选择.因此... E Amakyewaa 被引量: 0发表...
IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER'S BUYING BEHAVIOUR Celebrity endorsement has been established as one of the most popular tools of advertising in recent time. The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising indus....
Endorsement of products by successful aboriginal people might enhance the effectiveness of their marketing. While there is much research regarding aborigin... JC Chang,G Wall,CY Lai - 《Tourism Analysis》 被引量: 11发表: 2005年 Measuring the impact of celebrity endorsement on consumer behavioural ...