Celebrity endorsements have been a contemporary way to gain consumer loyalty as people use to relate their lives with the celebrities. People may perceive someZafar, WajihaGhouri, Arsalan MujahidSocial Science Electronic Publishing
Purpose: Using a celebrity to draw consumer's attention is a widely use marketing strategy in China, and many studies have proved the positive effect of celebrity endorsement. However, little research has been conducted with regards to examining the ...
Celebrity endorsements have been one of the key marketing strategies that a retail company has done. The power of the celebrity, since the nineteenth century, has been a blessing to the brands being endorsed, especially in the United States and the Asian continent. In this research paper, we ...
...Naseema. CM
THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE To introduce a product to the public company should provide information about the product that will be introduced to the public and the information must be trusted information and can attract the public attention. To introduce a product ... S Lo...
Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building The field of consumer behavior is the study of individuals, groups or organizations and the processes they use to select, secure, use and dispose of produc... D Kumar - 《Social Science Electronic Publishing》 被引量...
THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE To introduce a product to the public company should provide information about the product that will be introduced to the public and the information must be trusted information and can attract the public attention. To introduce a product ... S Lo...
Schultz says if an election is close, a celebrity endorsement could push less enthusiastic voters to cast a ballot. "If we're talking about the Taylor Swift impact, it might be a generational impact," he said. Swift's post endorsing Vice President Kamala Harrisdrove more than 400,000 users...
This paper examines the impact of celebrity endorsement on Malaysian consumers' behavioural intentions. Source attractiveness, source credibility and the f... K Kok Wei,WY Li - 《International Journal of Sports Marketing & Sponsorship》 被引量: 9发表: 2013年 Measuring the impact of celebrity endors...
The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand Retailers have used celebrity endorsement (CE), an advertising strategy, for several decades to advertise the retailer's brand or their private labels (PL);...