The bottom line is: we need to be clear-eyed the fact that rewards associated with celebrity endorsement far outweigh its risks. What really needs to occur is to make full use of it to serve our purposes and strive to reduce its adverse impacts on us meanwhile. Simply stated, celebrity ...
Moreover, social media influencers have disrupted the traditional celebrity endorsement model, allowing smaller brands and businesses to collaborate with individuals who have a highly engaged and targeted following. This democratization of influence has opened up new opportunities for entrepreneurs and ...
But while celebrity marketing may work well for a few large brands it doesn’t scale well to the mass market. There are only so many celebrities to go around, and they usually charge enormous sums of money, out of the reach of many, if not most, businesses. A further problem with cele...
New research shows that consumers are more likely to select products with a celebrity endorsement.1 Still, these equity-for-endorsement deals can be complex, with both parties taking on considerable risk. Like anyone evaluating equity compensation, you’ll need to consider the following questions to...
The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement The primary question motivating this study is how message characteristics influence the persuasiveness of celebrity athlete endorsements as used in print a... ...
“They can be as picky as large influencers when it comes to the product they endorse – but they’re more likely to accept an endorsement agreement.” In other words, there’s a good chance the nano- and micro-influencers you want to work with will work with you. ...
Once again a final “Thank You” to all of the celebrities who donated their time on 9/11/14 for the Cantor Fitzgerald Celebrity Day – Relief Fund. Especially New York Yankees great Mariano Rivera, who represented our 9/11 Education Trust. It was an amazing day and all for a great cau...
1. Lower Reach Than Other Types of Influencers By definition, the reach of a micro-influencer is considerably smaller than that of a celebrity or macro-influencer. If we use 100,000 followers as an approximate upper reach to be considered a micro-influencer, that is a long way from the ...