Igor Ansoff (1918- 2002) was a prominent Russian American mathematician and scientist. Igor Ansoff is known as the father of strategic management and his development of the strategy model, the Ansoff matrix.BiographyThe scientific career of Igor Ansoff took off in 1937 when he started studying ...
Book Reviews : CORPORATE STRATEGY (REVISED EDITION) H. IGOR ANSOFF Penguin (Harmondsworth) March 1988. Paperback. 284 pp. ISBN 0 14 009112 2 拢5.95 DEVELOPING BUSINESS STRATEGIES (SECOND EDITION) DAVID A. AAKER Wiley (Chichester) 1988. Hardback. 364 pp. ISBN 0 471 60296 5 $24. 95 ...
H.IgorAnsoffoccupiedfirstplaceincitationindexinthestrategyandstrategicplanningfieldduringthe1960sand1970s.Onlyinthe1980swouldMichaëlPortertakeoverthetoprank.ThisprominentinfluencefortwentyyearswasentirelylinkedtotheworldwidesuccessofAnsoff'sfirstbook,CorporateStrategy[1].Publishedin1965,itremainsa...
Igor. 1965. Corporate strategy. New York: McGraw-Hill. Google Scholar Ansoff, H. Igor. 1976. Strategic management. London: Macmillan. Google Scholar Ansoff, H. Igor. 1984. Implanting strategic management. Englewood Cliffs: Prentice Hall. Google Scholar Ansoff, H. Igor, R.P. Declerck, ...
H. Igor Ansoff was the prominent reference in the corporate strategy field, especially during the 1960s and 1970s. His bestselling Corporate Strategy was the first book to give a conceptual framework and tool box for