Why you should use a BCG Matrix — key benefits You should use a BCG Matrix because it helps you prioritize business and products, cut waste, and create a robust portfolio. Let’s break down these benefits. Prioritize the right business or product quickly to establish a first-mover advantage...
One way to use the BCG matrix is to analyze the product lifecycle of each product in your portfolio. Theproduct life cyclecomprises four stages: introduction, growth, maturity, and decline. By understanding where each product is in its lifecycle, you can determine its appropriate position on the...
While many practices and tools are available to the company to accomplish this mission, the BCG matrix, developed by the Boston Consulting Group, is considered a gold standard for finding the cash cows, the stars, the question marks, and the dogs. But what is the BCG matrix, and what do ...
The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The matrix is a variation on the SWOT Analysis, and it seeks to address criticisms of the SWOT Analysis regarding its inability to show relationships between the various
In that case, 5-Forces analysis can be very time-consuming. You need to analyze and understand every relevant industry or marketplace. Instead, you can, for example, use theBCG Matrixfor a high-level overview of your company’s entire portfolio and how you should prioritize between your prod...
1.BCG Perspectives- The Boston Consulting Group of "BCG Matrix" fame has recently improved its articles and research on multichannel marketing and customer insight 2.Econsultancy reports- The Econsultancy blog mainly covers tactics, but there are sound research reports on managing digital channels and...
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Boston Box: Also known as the BCG Matrix, developed by the Boston Consulting Group. It is a planning tool that uses graphical representations of a company’s products acompany’ses in an effort to help the company decide what it should keep, sell, or invest more in. Pomodoro Technique: A...
The BCG growth share matrix considers a company’s growth prospects and available market share by assigning each business to one of these four categories. Executives can then decide where to focus their resources and capital to generate the most value, as well as where to cut their losses. Is...
Strategic analysis at the time of Porter's article tended not only to love acronyms (SWOT, PEST, PESTEL, BCG Matrix, ETPS, etc.) but also models focused on the internal dynamics of individual companies.2 While it would be unfair to suggest they ignored the competitive environment companies fa...