The Growth Share Matrix, also known as the BCG Matrix, is a portfolio management framework developed by the Boston Consulting Group’s founder in 1968. It divides a company’s business units into categories based on their respective market shares and market sizes. To help you roughly estimate t...
BCG Matrix, or Boston Consulting Group Matrix, is a strategic management tool that helps companies analyze their product portfolios. The matrix categorizes a company’s products or services into four categories: Stars, Cash Cows, Question Marks, and Dogs. Each category represents a different level ...
Instead, you can, for example, use theBCG Matrixfor a high-level overview of your company’s entire portfolio and how you should prioritize between your products. Use Porter’s Five Forces to Get an Overview of Your Competitive Landscape Porter’s Five Forces model helps you get a clear vie...
Step 5: Draw the circles on a matrix How To Use A BCG Matrix? Now that we have segregated the brands under four categories, let us see what strategies the company should use for each: Stars Products located in this quadrant are attractive as they are located in a robust category, and ...
1.BCG Perspectives- The Boston Consulting Group of "BCG Matrix" fame has recently improved its articles and research on multichannel marketing and customer insight 2.Econsultancy reports- The Econsultancy blog mainly covers tactics, but there are sound research reports on managing digital channels and...
Boost performance, transform core functions, and innovate at top speed. Part of a broader approach to AI and GenAI, BCG's DRI strategy helps drive substantial strategic value. Learn more about these three interconnected value plays from three BCG experts. ...
The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The matrix is a variation on the SWOT Analysis, and it seeks to address criticisms of the SWOT Analysis regarding its inability to show relationships between the various
Boston Box: Also known as the BCG Matrix, developed by the Boston Consulting Group. It is a planning tool that uses graphical representations of a company’s products acompany’ses in an effort to help the company decide what it should keep, sell, or invest more in. Pomodoro Technique: A...
Dogs don’t generate much cash for the company because they have a low market share and little to no growth. They can turn out to be cash traps, tying up company funds for long periods, so they’re prime candidates fordivestiture.2 BCG Growth Share Matrix. Cash Cows Products that are i...
Strategic analysis at the time of Porter's article tended not only to love acronyms (SWOT, PEST, PESTEL, BCG Matrix, ETPS, etc.) but also models focused on the internal dynamics of individual companies.2 While it would be unfair to suggest they ignored the competitive environment companies fa...