One way to use the BCG matrix is to analyze the product lifecycle of each product in your portfolio. Theproduct life cyclecomprises four stages: introduction, growth, maturity, and decline. By understanding where each product is in its lifecycle, you can determine its appropriate position on the...
Is the BCG Matrix applicable in today’s modern economy and marketing? Do you recognize the practical explanation or do you have additions? What are your success factors for the good BCG matrix set up?Share your experience and knowledge in the comments box below.More...
BCG matrix is a portfolio planning model based on the observation that a company’s business units can be classified into four categories.
Brief summary of the BCG Matrix, followed by an extensive explanation of how to create BCG Matrices using Microsoft Exce... BCG on Corporate Strategy What is Corporate Strategy, Corporate Strategy Implementation Jeff Gell of BCG explains that corporate strategy is more than portfolio strategy. There...
BCGGrowth/ShareMatrixPresentedby:DirkKamphausandDannyYatesPresentationOutline HistoryofBCGMatrix Briefexplanationofportfolioanalysis BCGMatrixconstruction Strategyrecommendations EvaluationofthetoolHistoryoftheBCGMatrix 1960’s–diversificationofbusinesses Needforuniversalmanagementtool Firstimplementationin1969byBoston...