Within the word “authority” is the word “author.” You have to really own that you are the authority and tell your story. My bookBetter Selling Through Storytellingis also the name of my keynote talk to motivate salespeople to stop pushing information out and tell stories that make them ...
I’ve adopted because it’s a great way to stay focused on the basics. Don’t let the basics get in the way of great results. A Simple Pitch Framework for Pitching Ideas Better The pitching framework for business ideas is pretty simple to use. You simply walk the categories and ask que...
Keep it relevant: Your pitch story can be somewhat personal, but keep it on track. It’s most important for it to be relatable so that it builds the connection you’re seeking with the audience. The story must be relevant to the business when pitching to potential investors. Write it out...
Use framing to get your point across. Think about it from the recipient’s point of view, and what’s in it for them, and then frame the message to highlight that. Read your writing out loud to check for mistakes. Use this time to review grammar, tone, fact-check and to make sure...
“Before you pitch to your top targets, try to set up coffees or lunches where you can practice pitching and get honest feedback about the state of the pitch,” Kelly says. “Ask your listener: ‘What do you like? What could be improved? What needs to be in the pitch that isn’t...
At work, you might persuade coworkers to follow your lead on a client presentation, convince your boss to give you extra time to perfect a project, or sell a customer on an extra service. Pitching ideas effectively is all about leveraging this ability to persuade. You’re likely already ...
The art of pitching: Any founder who struggles to inspire an investor will neither win clients nor lure the best talent.©KEYSTONE/WESTEND61/William Pergugini At the start of the summer, Mistral AI was an unknown startup consisting of three French founders. Then it shot...
The hook: This element doesn't need to be fancy or complicated. Make it simple and get straight to the point—while grabbing attention. Personal stories and unique statistics are both great ways to do this. For example, if you're pitching an online collaboration tool, your hook could be ...
Elevator pitch examples for various scenarios: semi-formal conversations, job interviews, or pitching your business ideas. Want to save time and have your resume ready in 5 minutes?Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one cl...
It wouldn’t be a terrible idea to get a summer job or internship at an ad house or music house to see how things work.” “Do some serious research on who you want to work for. Start to watch TV and listen to the commercial music and the kind of music that is playing. If you...