So your headline matters a lot. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money. This leads us to a famous q
These phrases or sentences are advertising slogans, and if you remember them, even if they were all the way from your childhood, that means they are successful advertising slogans. © Shutterstock | vgstudio In this article, we will dig deep into 1)what and how to use advertising slogans,...
” says Robinet. “But we need an integrated system, and we also need things that are motivating and rewarding people for taking control of their own health data.” He cites the “4 I’s” as central to the digitalisation of healthcare: Independence, Integrity, ...
If I’m selling this shoe against other similar shoes on the market, and if I know that my customers are concerned about fit, feel and comfort, then I want to give them a reason to pickmyshoe. Adding benefits along withproduct featuresis a great way to do that. Here’sanother example...
In almost every scenario, that goal is not going to be to produce copy that wins awards; it's going to be to communicate effectively with your target audience. Here's some advice from David Ogilvy, the "Father of Advertising," on how to approach your copywriting in context: Resist the...
If you offer a directory of professionals – like AnyFu or Sortfolio – pull from reviews of biographies of the legends in those professions (i.e., reviews for Ogilvy’s “On Advertising” will give you insights into what people idealize and long for in marketers today) ...
The quote above comes from Jonah Berger’s book:“Contagious: Why things catch on.”Jonah createdsix principles that drive people to shareall sorts of content. He called them STEPPS. You can use them to create contagious content and make people talk about your product, service or brand. ...
Mad Men Marketing Quote: David Ogilvy “The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.” David Ogilvy Advertising giant David Ogilvy understood the importance of getting your audience’s attention in a cl...
Rule 8 – Normally, your marketing will appear to be Mail-Order Advertising. Legendary advert man, David Ogilvy instructed the people in his own advert company that solely the mail-order individuals actually know what they’re doing. This type of promotion has worked since 1900 and still works...
But one thing to point out: If you didn't know it, you'd walk right past it. The main point to make is that these places are very safe during the day and even at night. To avoid them, you'd miss out on some great restaurants and attractions if you didn't visit. Population: Mo...