So your headline matters a lot. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money. This leads us to a famous quote by David Ogilvy: “It follows that unless your headline sells your product, ...
After I researched the keyword on Social Animal, I found that list posts that compile tutorials, ideas, and tips and tricks get the most shares. Save The best option is to create a tutorials list post as it got the highest shares. You can make a list of the best tutorials on your ...
Being a business owner doesn't mean you're an expert copywriter. It takes specific skills and the right frame of mind to create copy that'll accomplish the right goals in the right place at the right time. Businesses must sell products or be hired for services to succeed. Good copy helps...
The best way to come up with a good headline is volume. In other words, brainstorm as many possible headlines for your article as possible. Viral site Upworthyused to create 25 headlinesfor each of its articles, and bestselling author James Clear brainstormed 400 before coming up with “At...
In almost every scenario, that goal is not going to be to produce copy that wins awards; it's going to be to communicate effectively with your target audience. Here's some advice from David Ogilvy, the "Father of Advertising," on how to approach your copywriting in context: Resist the...
But one thing to point out: If you didn't know it, you'd walk right past it. The main point to make is that these places are very safe during the day and even at night. To avoid them, you'd miss out on some great restaurants and attractions if you didn't visit. Population: Mo...
So the other features will get mentioned by actual customers, giving them more value than if the hotel had just put every single feature in their advertising. I’m going to guess that some of this depends on price positioning. It’s definitely a great high end strategy. Reply Camilo ...
Ogilvy on Advertising Neville’s Sites That Were Referenced In The Podcast houseofrave.com KopywritingKourse.com The Bottled Water Project How The House Of Rave Works Blog Post Neville’s Newsletter Transcript Steve: You’re listening to the MyWifeQuitHerJob podcast episode number three. But bef...
Rule 8 – Normally, your marketing will appear to be Mail-Order Advertising. Legendary advert man, David Ogilvy instructed the people in his own advert company that solely the mail-order individuals actually know what they’re doing. This type of promotion has worked since 1900 and still works...
For example, REI sells outdoor equipment. They make how-to videos for their customers like this one onhow to pack a backpack: Note:As we discussed earlier, most people are visual learners. That’s one of the factors that makes videos so powerful. But when videos are structured as “talki...