“Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.)” “Sometimes you will find that the promise which wins your test is already being used by on...
书名: Ogilvy on Advertising 作者: David Ogilvy 页数: 224 出版社: Prion Books Ltd 出版年: 2007-3-5 第127页 10 How to advertise foreign travel When you undertake to advertise a foreign country, you have to be prepared for a lot of political flak. When you advertise countries which ...
较新 200.00元 上海 nbkb 2011-12-17 83年版本,由pan books出版,版本更加珍惜 作者: David Ogilvy 副标题: on Advertising isbn: 9780394729039 书名: Ogilvy on Advertising 页数: 224 定价: USD 24.95 出版社: Vintage 装帧: Paperback 出版年: 1985-03-12 > 去“Ogilvy on Advertising”的页面 ©...
【中商原版】Writing Success Level A2 Student's book Global ELT出版 写作成功A2级学生用书 7-12岁 英文原版 ¥98 【中商原版】Writing Success Level B2 Self-study Edition Global ELT写作成功B2级自学套装 含自学指南 7-12岁 ¥119 【中商原版】Writing Success Level A1+ to A2 Student's book Globa...
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Finally,headdressesresearch,marketing,andinfluentialadvertisingpeople. 4 SummaryofOgilvyonAdvertising Inthebeginningofhisbook,Ogilvygivesanoverviewofwhathewillbe discussinginthisbook.Heopenshisbookwiththisstatement:“Idonotregard advertisingasentertainmentoranartform,butasamediumofinformation.WhenI ...
The article reports that OgilvyInteractive has been named Adweek's Interactive Agency of the Year. Its seeds were sown in an unusual place--Chapter 12 of "Ogilvy on Advertising," a book written by agency founder David Ogilvy in 1983. In that chapter, focused on direct mail, Ogilvy writes,...
In his 1983 book,On Advertising, master David Ogilvy held forth on the central tenet to sell products: “You can do homework from now until doomsday, but you will never win fame and fortune unless you also inventbig ideas. It takes a big idea to attract the attention of consumers and ge...
“His latest book is calledOgilvy on Advertising. Please welcome, David Ogilvy!” said David Letterman ina 1983 Late Night interview. He reached across the table to shake his guest’s hand. Ogilvy shook back without a word. “The book is very i...
作者: David Ogilvy 出版社: Vintage 副标题: on Advertising 出版年: 1985-03-12 页数: 224 定价: USD 24.95 装帧: Paperback ISBN: 9780394729039我要收藏内容简介: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the ...