diditallwithnocollegedegree(Ogilvy51).SomeofOgilvy’smostfamouscampaigns weretheHathawayshirtswhichranfor25years,Schweppes,andRolls-Royce.Ogilvy wrote3booksaboutadvertising:ConfessionsofanAdvertisingMan(1963),Blood, Brains,andBeer:TheAutobiographyofDavidOgilvy(1978)andOgilvyonAdvertising ...
David Ogilvy, generally considered the “Father of Advertising”, achieved many great accomplishments in the business world. He started one of the most successful advertising agencies in the world,Ogilvy & Mather. He published a best-selling and one of the most famous books on advertising,“Confes...
Comparative effectiveness of executional elements in TV advertising: 15- versus 30-second commercials Two of the early "gurus" argued on this exact point. David Ogilvy's Rule #2 for copywriters, "what you say is more important than how you say ... JL Stanton,J Burke - 《Journal of ...
Ogilvy on Advertising. Ogilvy, David. New York: Crown, 1983, 224 pp. $24.95doi:10.1080/00913367.1983.10672865LanfrancoLeonard W.Journal of Advertising
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David Ogilvy 大卫·奥格威 后时代:“奥美历史,奥格威广告哲学”。 大卫·麦肯兹·奥格威(David MacKenzie Ogilvy,1911年-1999年)曾被称为“广告怪杰”的人现在已经成为了举世闻名的“广告教父”(又称广告教皇,“The Father of Advertising”),其创办的奥美广告公司今天已成为世界上最大的广告公司是之一。曾经当过...
Ogilvy, one of the most influential advertisers, has many quotes. 1. “Aim out of the ballpark.”— David Ogilvy 2. “I don’t believe in tricky advertising.”— David Ogilvy 3. “The more you tell, the more you sell.”— David Ogilvy ...
—David Ogilvy Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. ...
This is also where he came to know direct advertising, one of his secret weapons. After working as a researcher and farmer, Ogilvy started his advertising company on the 11 of the London agency. The company was called Ogilvy and Mather. Ogilvy had just $ 6000 in his 12 when he started...
If you are involved in creating amazing digital advertising like this one, you should definitely consider submitting your craft to the 2009 David Ogilvy Awards. The submission deadline is December 16, 2008 and the winners will be announced on March 31 in New York City. I hope to see some ...