Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers. If you're having trouble planning for the upcoming ...
One of the best ways to build trust and connection with customers is through your content strategy. “Content is a free tool that allows you to get brand awareness and traffic,” says Anaita Sakar, cofounder of Hero Packaging.“Especially when you’re starting out as a bootstrapped business,...
Content marketingis essential for virtually all businesses, whetherB2Bor B2C. When it comes to capturing the attention of an audience in our message-saturated environment, content marketing becomes paramount as it can be an effective way to introduce your company to new prospects well before they a...
If you don’t, look really carefully—you may have found the first step in your content strategy.Here’s an easy way to see if you’ve got the right URL groups. Each URL group should:Share a common desired visitor emotional response, such as “I love this. I want it." or “This ...
your business. At a high-level, a successful blogging strategy outlines the details of how your brand will write, promote, and use blog content to move you toward your overall goal. It serves as a roadmap for your efforts and a way for your entire team to stay focused on the same ...
Content angle– Is there a dominant selling point, like how easy it is? You’ll want to make sure you’re able to fulfill the search intent for the keywords you want to target. For example, if the SERPs require you to build a free backlink tool—likebacklink checker—and you don’t...
Once you have clearly defined your goals, you can determine if a content strategy is actually the best way to achieve them. Don’t assume that content is the best option in every situation. For instance, content might be of little use in converting users at the bottom of the sales funnel...
Just like a home is built on a solid foundation, your content marketing strategy should also be solid to bring more customers and grow your business.
1. Build your strategy from the ground up Investing in content creation might not feel like a priority when you're just starting out, but the impact of a well-executed strategy can be immense. If you have a limited marketing budget, content is a cost-effective way to reach your target ...
Content marketing in 2022 looks a little different for every business. There isn’t a one-size-fits-all strategy for everyone (wouldn’t that be nice). This means that you have to be particular about the content you’re focusing on. ...